SL: Best-selling Roadster in the World
Mercedes-Benz is the world’s leading manufacturer of luxury-class roadsters. Since 1954 1.15 million cabriolets and roadsters have been sold, of which the SL makes up the lion's share.
The market response to the new Mercedes-Benz SLK has been excellent: just two months after its market launch, it has taken over the global market leadership in the luxury segment. In addition, it was recently awarded a red dot award. You can read more about that on these pages.
The new SLK thus continues the success of Mercedes-Benz in the cabriolet and roadster class. Since 1954, 1.15 million cabriolets have been sold, 600,000 of them being the Mercedes-Benz SL from one of five generations of that model. The most significant sales market for the SL, which was awarded "sports car of the century", is the United States. "With the legendary SL, Mercedes-Benz has proven its competence in building open sports cars over the course of more than 50 years. The SLK has also long become a cult car", said Dr. Joachim Schmidt, Director Marketing and Distribution of the Mercedes Car Group. For the SLK, the largest sales market is Germany; in addition, it has the highest resale value in its class. "The technological innovations that we integrate into every new generation of a model have attracted millions of people throughout the world to Mercedes-Benz cabriolets", Dr. Joachim Schmidt explained. In the case of the SLK, for example, the innovative vario roof from 1996 has been further developed and technically perfected so that it also played a role in convincing the red dot jury of the red dot award: product design.
You can find more facts and information about the SLK on www.mercedes-benz.com/slk.