Kaffee Hag: Koffeinfreier Bohnenkaffee
Lucian Bernhard played a decisive role in the development of a modern advertising language
Poster for the cigarette factory Manoli
Lucian Bernhard is considered the creator of the object poster

Exhibition: Lucian Bernhard in Argentina

Argentina is the last stop of a touring exhibition presenting the poster art of Lucian Bernhard. His work can be seen there from September 1-30, 2004 under the title "Lucian Bernhard. Advertising and Design at the start of the 20th Century".

 

Lucian Bernhard (1883 – 1972) was born Emil Kahn in Cannstatt near Stuttgart, Germany. He is considered the creator of the Sachplakat (object poster) and played a decisive role in the development of a modern advertising language that matched the new rhythm of life caused by the economic upswing at the beginning of the 20th century.

Alongside poster art, Lucian Bernhard was also active in the field of typography and book and magazine design. The logos of big companies like Bosch, Kaffee Hag and Pelikan today still recall the originals designed by Bernhard in the beginning of the last century.

Lucian Bernhard was appointed a professor for applied arts at the "Unterrichtsanstalt des Kunstgewerbe-Museums" (the school of the museum for applied arts) in Berlin in 1922. In the following year he founded a studio for advertising art in New York and taught at the Pratt Institute, Brooklyn, New York, during the 1930s.

 

More information through the Institut für Auslandsbeziehungen at

www.ifa.de