Mercedes-Benz CLK Designo by Giorgio Armani
Mercedes-Benz will present the special CLK class exclusive series at the International Automobile Salon in Paris. It was created in cooperation with the fashion designer Giorgio Armani.
Design goes fashion: Philip Starck clothed the "Couture" chair for XO in a tweed outfit à la Chanel, BMW developed the design of the individual series together with fashion designer Toni Lirsch. And now, Mercedes-Benz has also found the right partner from the world of fashion for its special CLK convertible exclusive series: Giorgio Armani shares the fundamental design philosophy of the automobile manufacturer. Solid elegance, authentic materials, the principle "less is more" and products that have what it takes to become a classic – that's how Stefan Sielaff, Director Interior Design at the Mercedes-Benz Technology Center in Sindelfingen, describes the common ground.
The exterior of the car is finished in matte beige with shades of green, typical for Armani. Inside, the design is continued in the seat covers and a silk-finish laminate. Giorgio Armani uses "Cuoio" saddle leather, which was considered modern in the 1950s but is rarely used today, combined with high-tech textiles from the sports fashion industry. All of the ornamental elements such as the center console hatch are covered in brown leather; the anthracite-colored steering wheel is covered with a finely perforated leather grip. In order to create as little reflection as possible, Giorgio Armani consciously does without shiny chrome in the interior. All metal elements are designed with a matte, high-quality "aged look". The "CLK design by Giorgio Armani" will be seen for the first time at the Paris automobile show; afterwards it will be presented on the Champs Elysées in Paris from September 25 until October 10, 2004. The exclusive cars will be delivered starting spring 2005 in a limited edition of 100 cars worldwide.