Trend: Living Worlds
The trend of manufacturers to either find new functions for their products or to expand their target group through cooperation with other manufacturers is obvious. For the purpose of multi-functionality, the products are abstracted in a way such that they can be used in as many areas as possible. Among others, the companies follow the wellness movement – products are made usable in the bathroom sector – and the demand for increased flexibility and mobility throughout society.
Many manufacturers set out on new distribution paths and, together with competent partners, elaborate new ideas for the trade in order to offer overall concepts that cover an entire sector and not only an individual product. The hope of this trend lies in the synergistic effects for developing the new living worlds: together they are stronger. The fact that the tradeshow concept was restructured accordingly is interesting, as well: since last year, the halls are no longer divided by product groups but by style and "Lifestyle".
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