Evaluation criteria. Expertise.

The jury has an in-depth knowledge, stands out by innovative thinking, and appreciates the zeitgeist. As there is no pre-selection, they set eyes on every work.

 

Originality

What elements make this work innovative?

Emotional quality

Does the work have a distinct atmosphere and effect?

Design quality

Is the work carried by its design and is it convincing with regards to workmanship and choice of materials or its digital execution respectively?

Effectiveness

Is the work effective, easily understandable and memorable?