celebration

red dot award: communication design 2011 in Berlin – successful premiere in a glamourous ambience.

The award ceremony of one of the internationally most relevant competitions fascinated about 1,400 guests. It was hosted by Prof. Dr. Peter Zec, initiator and CEO of red dot. Compared to last year, the 2011 red dot gala attracted more than three times more creative heads: design stars, economic experts, politicians and the media from all over the world followed the packed gala at the Konzerthaus Berlin and were impressed by courageous campaigns and the best designs. The evening under the sign of design superlatives was full of memorable highlights for the awardees and audience.
 

German TV host Günther Jauch awarded as client.

Günther Jauch personally received his red dot certificate on the stage of the Konzerthaus Berlin and had a humorous verbal exchange with Peter Zec. The client who had contributed himself to the design relaunch of his vineyard "von Othegraven", was asked upon the importance of design. He answered:

"Insiders knew that it is a really good wine but marketing hadn’t been put to use for decades. That was why for me it was obvious that I had to set the course and had to find through the design of the bottle a modern but at the same time classic and, to my mind, beautiful presentation with a consistent language."

red dot: client of the year 2011.

In 2010, the honourary title "red dot: client of the year" was bestowed on a client, who shapes global markets through investment in creative and innovative communication work. In 2011, Audi succeeded in defending this sought-after title.

AUDI AG collected nine red dot distinctions within the "red dot award: communication design" – and thus, still remains the strongest and most successful brand in communication design.

In addition, Bernhard Neumann of AUDI AG also accepted the "red dot: grand prix" for the performance installation "Outrace" full of pride.