red dot award: communication design - red dot gala 2009
It was a night of superlatives – yesterday the best in international communication design met with Oscar winners and world champions in the red dot design museum in Essen, Germany. Professor Dr. Peter Zec, initiator of the red dot design award, welcomed roughly 900 creative professionals and representatives of the media, business and politics, who had travelled to the awards presentation of this year’s red dot award: communication design taking place in the European Capital of Culture 2010. Six design experts from all over the world, together with the host Peter Zec, presented the winners with their awards on stage and discussed the latest trends in the design scene: Remo Caminada, Prof. Dr. Linda Breitlauch, Martin Gassner, Michel de Boer, Fabrizio Bernasconi and Oscar winner Tyron Montgomery. The six-time world champion of battle DJing, DJ RAFIK, presented the international audience with an impressive musical programme.
“The awards presentation of the red dot award: communication design 2009 was the appropriate ending of an extremely successful year, in which we achieved all our set goals,” resumes Peter Zec. “Despite the overall negative economic developments we once again recorded an increase in entry numbers – this is proof that also in the economic sector communication design is regarded as playing an ever increasing role. This was also confirmed by the fact that there were several business representatives among our guests, including the Minister for Economic Affairs of the German State of North Rhine-Westphalia, Christa Thoben,” said Zec. “Furthermore, the red dot award: communication design was confirmed as the most important internationally relevant design competition by decision-makers in a current study by the corporate identity institute,” the design expert resumes.
Following the red dot gala the special exhibitions “Design on stage – winners red dot award: communication design 2009” and “Depth Design KMS TEAM” were opened, which will be on show at the red dot design museum until 10 January 2010.
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red dot: design agency of the year 2009
One highlight of the awards presentation was the official honouring of the red dot: design agency of the year 2009, KMS TEAM from Munich. Fitting for the company’s 25th anniversary, all 85 staff of the leading company for brand strategy, brand design and brand communication gathered on the stage to receive the “Stylus” touring cup, weighing approximately 15 kg, for continuously above average design achievements.
red dot: grand prix – 6 out of 6,112 entries
The evening was particularly exciting for the red dot: best of the best winners, all of whom were nominated for a red dot: grand prix, because it was not until the red dot gala that the winners of this highest honorary award were announced by the host Peter Zec. Six out of the total of 6,112 entries were awarded the red dot: grand prix by the international jurors. The best works in the different categories came from the following design agencies: Alt Group with their “Hudson Gavin Martin” in the “Corporate Design” category, Bureau Mirko Borsche with their magazine “Human Global Coincidence” in the “Magazines & Daily Press” category, 20FIRST with the art book “Ralf Ziervogel - Every Adidas Got Its Story” in the “Editorial” category, Leslie Chan Design Co. Ltd. with the work “World Games 2009 Kaohsiung Taiwan” in the “Posters” category, ART+COM with the mechatronic installation “Kinetic sculpture for the BMW museum” in the category “Information Design/Public Space”, and Blue Byte GmbH with the off-line game “Anno 1404” in the “Digital Games” category.
red dot: junior prize for “Stereotype”
The jury was also impressed with the outstanding design achievements of the fledgling designers. This year’s red dot: junior prize, which comes with 10,000 euros prize money, went to qualified designer Dennis Dominguez, graduate of the University of Applied Sciences Dortmund, for his book “Stereotype”, which depicts the subject of “prejudices and national clichés” in a bold and highly entertaining way.
The trends of this year's red dot award: communication design are presented here in our trend spots:
Vernissage of both special exhibitions
Not just one but two special exhibitions were opened at the red dot design museum on the evening of 9 December 2009: The Winners’ Exhibition “Design on stage – winners red dot award: communication design 2009” presents all award-winning works of the competition. Specifically for the award-winners of the multi-media sector this year again a red dot cinema had been set up as part of the special exhibition, presenting the winners of the categories “TV & Cinema” and “Image Films”.
At a second special exhibition, the current red dot: design agency of the year, KMS TEAM, presents a cross-section of the most sophisticated design accomplishments created for international top companies from the last 25 years, entitled “TIEFENDESIGN (depth design) KMS TEAM”.
Until 10 January 2010 visitors of the red dot design museum will have the opportunity to examine highest design quality from the field of international communication design.
red dot after show party
Marking the festive awards presentation the red dot after show party, which took place parallel to the vernissage, offered an appropriate setting for celebrating all award-winners and creative professionals of the industry. Thanks to the exhilarating song choice of DJ fishi, widely popular beyond the borders of the Ruhr area, the spectacular party in the imposing setting of the “Zeche Zollverein” colliery’s former boiler house lasted into the small hours.
The publication documenting the competition
The “international yearbook communication design”, which has long been regarded as a standard work for communication design, was this year again published with the issue “2009/2010” just in time for the awards presentation. On approximately 800 pages the best design achievements from all around the world are introduced. In order to present all award-winning multimedia works adequately, this year the book again comes with a DVD.