Red Dot Design Value

The increasing registration numbers and the high-quality results in the Red Dot Design Award demonstrate a rising quality level in design and industry. Although quality thinking is continuously growing and design is one of the most significant criteria for the buying decisions of consumers, investment in design is often misunderstood as an additional expense. At times, the differences are so large that you could speak of two different worlds. 

On the one hand, there are the “hard facts” of economy: prices, costs, and investments. On the other hand, there are the “soft facts” of design: quality, use, and benefit.

If both sides had the chance to communicate about the value of design it would be of advantage to all. The commercial value of good design, however, could not be measured so far and it was therefore not possible to include it into a strategic design management. By calculating the value of design the Red Dot Institute now closes a gap in the measurement and assessment of design quality. On the basis of a long-time observation and analysis of the Red Dot Design Award it is possible to evaluate the design strength and the design continuity of companies and bring them into relation to their business performance. Such comparative observations of companies and markets are quite new; they are the immanent driving force to conceive design as a strategic asset of the company.

The indication of the value of design allows design managers and companies to optimise their investment in design and align their economic activities according to measurable parameters. The value of design thus becomes an important key figure making the performance of design teams transparent to the company at the same time allowing company- and trade-specific comparisons.

For the first time, the Red Dot Institute offers the winners of the red dot design award the service of an order-related calculation of the design value. You may inform yourself about this service on the Internet at and book it at “optional services”. We will be pleased to make you an offer.