Prof. Dr. Mugendi K. M'Rithaa will give a lecture on "World Design Capital 2014: co-creation and innovation for societal change in Cape Town"
Keynote speaker Prof. Dr. Peter Zec will talk about "Design for a better quality of life"
During the Forum, Prof. Ad van Berlo will focus on "The changing role of designers: from giving form to facilitating innovation processes"
Krister Torssell, CEO of Veryday, grants insights into “People-centred design”
Jukka Savolainen (Museum Director, Designmuseo, Helsinki, Finland) has been invited for the workshop "What is the role of education in design museums?"
During the morning session, renowned keynote speakers will inform the participants about "Design for societal challenges"
In the afternoon three deepening workshops allow for an intensive exchange
Presents the PROUD Forum: Heather Daam

PROUD Forum "Design for societal challenges"

On Thursday, 8 May 2014, the Red Dot Design Museum Essen is organising the PROUD Forum “Design for societal challenges”. Experts from around the world will give insights in new design tools and methods and assess their potential in terms of their productive and social value. During the morning, lectures by renowned keynote speakers introduce current approaches, developments and opportunities in English. In the afternoon, various workshops offer the opportunity to discuss single aspects in more depth.

Nowadays societies are faced with political and economic changes that effect a fundamental transformation of their social structures. Globalisation on the one hand combined with the desire for individualisation on the other, the reimagining of the public sphere with the help of social networks, but also the loss of optimism about progress are just some of the developments that have altered our social structures and behaviours.

As a hybrid discipline, design walks a tightrope between economic success and social responsibility, between creativity and continuity, between technical innovation and human conservatism. How does design react to this social change? What methods and tools does it use in an effort to respond to – or even influence – this realignment of social and economic realities? How can design values be conveyed in a society where the word “design” is applied to almost everything? These and other questions will be discussed during the PROUD Forum “Design for societal challenges” on 8 May 2014 in the Red Dot Design Museum Essen.

PROUD Forum “Design for societal challenges”

8 May 2014, 9.30 a.m. - 4.30 p.m.
Red Dot Design Museum Essen
Gelsenkirchener Str. 181
45309 Essen
Cost sharing:
30 EUR (students: 15 EUR), including drinks, snacks and lunch


» Programme of the PROUD Forum "Design for societal challenges"

Keynote Speaker:

Prof. Dr. Peter Zec
"Design for a better quality of life"

Initiator and CEO of the Red Dot, Essen, Germany
Icsid Senator, Montreal, Canada

Prof. Ad van Berlo
"The changing role of designers: from giving form to facilitating innovation processes"

Founder and owner of VanBerlo, Eindhoven, The Netherlands
Part-time professor of Entrepreneurial Design of Intelligent Systems, Eindhoven University of Technology, Eindhoven, The Netherlands

Prof. Dr. Mugendi K. M'Rithaa
World Design Capital 2014: co-creation and innovation for societal change in Cape Town"
Icsid President-Elect, Cape Town, South Africa
Professor for Industrial Design, Cape Peninsula University of Technology, Cape Town, South Africa

Krister Torssell
“People-centred design”

CEO Veryday, Bromma, Sweden


What is the role of education in design museums?
During the afternoon session, the participants of the PROUD Forum can choose one of three workshops in order to discuss one special aspect of innovative solutions for societal challenges more intensively. The workshop “What is the role of education in design museums?” will deal with the potential of design museums to offer design education programmes to pedagogic institutions since the basic principles of form giving are not yet incorporated in curriculums for primary and secondary schools in the European Union. Among others, Jukka Savolainen, Director of the Designmuseo in Helsinki (Finland), Prof. Dr. June H. Park, Professor of Design Education at the University of Vechta (Germany) and Sarah Campbell, Head of Schools, Families and Young People at London’s Victoria and Albert Museum, will participate in the workshop and share their experiences and expertise with the participants.

What is the future of design innovation centers?
In parallel, another workshop will concentrate on the question “What is the future of design innovation centers?” After explaining the different design innovation hubs within PROUD, a practical test case, named Buda::lab (Fablab Kortrijk) will be illustrated. The future of design innovation centers within Europe will be discussed in the course of a lively debate, among others with guests, such as Rodolfo Baïz, Architect and Fab Lab Manager from Luxembourg, and Joe Lockwood, Deputy Director of the Institute of Design Innovation at The Glasgow School of Art. Which innovation centers are sustainable? How will they look like in the future? And which services will they have to offer?

What is the effect of co-design?
The third workshop of the afternoon session raises the question “What is the effect of co-design?” Since co-design is becoming a common approach to involving people into the design process, in the course of the PROUD project, principles of co-design have been identified and are being developed. Looking to numerous examples, the participants of the workshop will reflect on the complexity, criteria, and impact of co-design. Bas Raijmakers, Design Researcher, Reader at Design Academy Eindhoven and Creative Director at STBY London and Amsterdam, as well as Dr. Leon Cruickshank, Director of Knowledge Exchange – The Creative Exchange and Reader in Design at Lancaster University, will contribute to this workshop. 

The forum “Design for societal challenges” is part of the EU project PROUD (People Researchers Organisations Using Design for innovation and co-creation).

Moderation: Heather Daam
Heather Daam is a design researcher at the Design Academy Eindhoven, The Netherlands, and independent designer. She has learned to believe in different disciplines sharing knowledge towards a common goal, and in empowering people as experts of their own experiences. Her interest is to understand the role a designer plays in involving different people and stakeholders into the design process by encouraging people to think together.

About PROUD:
PROUD (People Researchers Organisations Using Design for co-creation and innovation) is a European project with the objective to make Europe a better place by co-designing for all and by all. PROUD brings designers together with public organisations, businesses and user communities to experience the added value of design thinking and design, while working on innovative solutions for today’s real world problems. PROUD helps and supports designers to have the right facilities, knowledge and expertise to play this key role in innovating, improving and consolidating Europe.