Red Dot: Design Team of the Year

Title of honour for outstanding design performance – Phoenix Design is Red Dot: Design Team of the Year 2018

This year’s title of honour “Red Dot: Design Team of the Year” goes to Phoenix Design with its teams in Stuttgart, Munich and Shanghai. Founded in 1987 by Andreas Haug and Tom Schönherr, the interdisciplinary team with its international gearing has been especially convincing with its consistently innovative, top-notch design achievements.

Red Dot Design Award

Scoring double points: successful with innovative products and convincing communication design

Strong brands are built on innovative products. The winners of the Red Dot Award: Product Design 2018 regularly prove this. But in order to expand the economic success in the long term, they additionally invest in communication that appeals to customers and builds a long-term relationship. The results of the Red Dot Award: Communication Design regularly demonstrate how to design excellent communication. Among the laureates are renowned national and international companies, such as Audi, 3M and IKEA.

Red Dot Award: Communication Design

“Made in Germany” – award-winning communication design

Design “made in Germany” is well-known for its high quality as well as for setting new standards in formgiving on the international stage. German design does not only stand for premium engineers’ work and quality products, but also for excellent communication design.

Red Dot Award: Product Design

The use of innovative, sustainable materials in the Red Dot Award: Product Design 2018

Sustainability plays an increasingly important role in product development. More and more designers opt for recycled materials to save resources and energy. In this year’s Red Dot Award: Product Design, the companies proved that repurposed materials can be used to manufacture excellent products which are modern, visually appealing and intelligently designed.

Red Dot Award: Communication Design

Brand staging at the highest level: awarded fair stands

Being present at a trade fair is a key component of corporate communications. To make full use of their potential, the booth has to be attractive, should stay in mind and fit the own brand. The winners of the Red Dot Award: Communication Design show how successful brand staging at a fair can look like.

Red Dot Award: Product Design

“Unique strengths and real quality”: three cars awarded with the Red Dot: Best of the Best

During the assessment of the category “cars and motorcycles”, the jury members of the Red Dot Award: Product Design drove the submitted vehicles on the runway of the airport in Mülheim, Germany. Afterwards, the jury members were able to make a profound decision about their design quality. This year, three of the vehicles received the Red Dot: Best of the Best, the competition’s top award: the “Stinger” from Kia, the “720S” from McLaren and the “Ferrari Portofino”.


Brand staging at the highest level: awarded fair stands

Thursday, 24 May 2018

Being present at a trade fair is often a key component of a corporate communication. To make full use of their potential, companies avail themselves of thought-out design ideas for their booths. The design has to be attractive, should stay in mind and fit the own brand. The winners of the Red Dot Award: Communication Design show how successful brand staging at a fair can look like. Individual exhibition elements, stands and booths as well as live performances can convince the jury in the category “Fair Stands”.


The use of innovative, sustainable materials in the Red Dot Award: Product Design 2018

Thursday, 24 May 2018

Sustainability plays an increasingly important role in product development. More and more designers opt for recycled materials to save resources and energy. In this year’s Red Dot Award: Product Design, the companies proved that repurposed materials can be used to manufacture excellent products which are modern, visually appealing and intelligently designed.


“Made in Germany” – award-winning communication design

Wednesday, 23 May 2018

The label “Made in Germany” was introduced at the end of the 19th century. It was meant to preserve British consumers from allegedly inferior products and copies from Germany. The designation of origin advanced to become a quality seal which is appreciated worldwide today. Design “made in Germany” is well-known for its high quality as well as for setting new standards in formgiving on the international stage. But German design does not only stand for premium engineers’ work and quality products, but also for excellent communication design.


Title of honour for outstanding design performance – Phoenix Design is Red Dot: Design Team of the Year 2018

Thursday, 17 May 2018

This year’s title of honour “Red Dot: Design Team of the Year” goes to Phoenix Design with its teams in Stuttgart, Munich and Shanghai. Founded in 1987 by Andreas Haug and Tom Schönherr, the interdisciplinary team with its international gearing has been especially convincing with its consistently innovative, top-notch design achievements. On 9 July 2018, the Phoenix Design Team will be officially awarded the title at the Red Dot Gala and will receive the “Radius” trophy on stage at Essen’s Aalto-Theater.