The trends at the photokina 2004 make it clear: the worlds of new technology and promotion are merging
Leica combines digital and analog photo worlds
Photo exhibitions round off the program of the trade show
The development of storage media, monitors and printers continues alongside digital cameras


photokina 2004 in Cologne

Yesterday, the "photokina – world of imaging" trade show started in Cologne. Professional photographers and private consumers will find the most recent trends in the photo and imaging market there until October 3, 2004.


1,589 suppliers from 50 countries have gathered in Cologne. The positive development continues in the photo and imaging industry. Digital cameras are registering record sales, thus boosting the entire market: as a consequence, storage media, monitors, printers, photoflashes and lenses are continuously being developed. High-quality design still plays an important role when it comes to sales numbers: leading manufacturers bank on design as a sales argument – and so-called no-name manufacturers follow suit, with their own developments or copies of the famous models.

Mobility and multi-functionality are clear trends: the worlds of technology and promotion merge. The most recent cell phones with built-in digital cameras will also be on display at the photokina: Casio, for example, presents the foldable phone A5406CA, which is equipped with a 3 megapixel camera. DVD players, projection TVs and flat screen monitors are also continuously being developed. In the area of analog photography, there are clearly fewer innovations. And yet, there are still loyal buyers in this sector. Leica, among others, makes an attempt to combine the digital and analog worlds: a digital back for a 35mm SLR camera will be unveiled at the trade show.


The "end product" also has its place at the photokina 2004: the "Visual Gallery", 7 exhibitions of renowned contract photographers and awarded young photographers form the sideline program of the trade show together with other photo shows, for example the Fujifilm Euro Press Photo Awards and the 100 best wildlife photos of National Geographic Germany.