The annual report: not only facts and figures but also innovative design


Exhibition: Annual Reports in Hamburg

The Museum für Kunst und Gewerbe in Hamburg presents " The Best Annual Reports 2003" until October 16, 2004.


Annual reports are not just result reports but also innovative design objects that transport the corporate culture in a very special way. The agency HGB Hamburger Geschäftsberichte GmbH, the largest specialty agency for annual reports in Germany, and The International Academy of Arts and Sciences/MerComm, Inc., New York, present the best works. For the third time in a row, the winners of the largest award for annual reports, the ARC AWARD in New York, are shown. With about 200 annual reports from all corners of the world – from Harley Davidson Inc. to Starbucks Coffee Company and the German Antwerpes AG to Next Media Limited from Hong Kong – the winners of the year 2003 are documented at the Museum für Kunst und Gewerbe in Hamburg. The guiding concept of the exhibition this year is "Innovative Ideas". With the reports, companies communicate their individual situations depending on whether they're in a crisis or an upswing, brand development or globalization. The view of the international report landscape can also lead to new approaches in Germany – i.e., to innovative ideas.

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Museum für Kunst und Gewerbe Hamburg


D–20099 Hamburg



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