Revitalisation of Iconic Chair by Design Studio BMW Group DesignworksUSA
The California-based design studio BMW Group DesignworksUSA and an aluminium chair company, Emeco have revitalised an iconic Emeco chair popular in the 1950s. The recreation was prompted by the discovery of the original chair on the auction website eBay. Designed by Adrian van Hooydonk, the modern “1951” version will debut at the Salone Internazionale del Mobile in Milan, taking place from April 13 to April 19, 2005.
Emeco originally built the chair for US government hospitals in 1951. The rediscovery of the original chair on eBay prompted Gregg Buchbinder, CEO at Emeco, to approach DesignworksUSA and Adrian van Hooydonk to redefine and reinterpret the classic aluminium design for the present era.
Adrian van Hooydonk, born in the Netherlands, is currently the director of the BMW design studio in Munich. Until recently, he served as President of BMW Group DesignworksUSA.
Emeco was founded in 1944 to make all-aluminium chairs for the US Navy. In 1998, Gregg Buchbinder purchased the company. At the same time, Buchbinder and the renowned French architect Philippe Starck began their friendship. They created a series of products that united Emeco's manufacturing capabilities with Philippe Starck's classic designs for a new century.
The redesigned “1951” chair joins award-winning design work by Philippe Starck and Frank Gehry.
It is the first Emeco product that combines new materials for the seat and back (technically moulded ABS plastic) with classic aluminium construction.
Their debut at the Salone Internazionale del Mobile in Milan (Italy), the premiere international trade show featuring the top designers of interior objects and furnishings, represents the first time they will be shown to the public.