Presentation of the new BMW 3 Series Sedan in the red dot design museum

Once again, the red dot design museum lived up to its name as a unique and coveted location for presentations and events.

Last Friday and Saturday, the presentation of the new BMW 3 Series Sedan in the red dot museum attracted nearly 6,000 visitors. Amidst one of the most breath-taking sceneries of industrial architecture, the BMW subsidiary in Essen presented the new Sedan.


In an exciting show, visitors were given a historic overview covering four eras of the BMW 3 Series. A 10-minute laser show created the setting for the great finale when new BMW 3 Series was presented to an enthusiastic audience.

Katja Schönewolf acted as moderator during the entire show programme. In an interview, BMW designer und engineer Wolfgang Sturm spoke about the technical innovations of the new BMW 3 Series and answered the many questions from the audience.

The red dot design museum as a location