Ferrari: New Concepts of the Myth
Numerous visitors interested in design and automobiles came to see the private opening ceremony of the special exhibition “Ferrari: New Concepts of the Myth” at the red dot design museum where twenty Ferrari types, shining in Ferrari red, black and silver, can be viewed until 11 June 2006.
These award-winning design studies are prototypes at a scale of 1:4 which are the result of a design competition held by the Italian sports car manufacturer at four leading international design universities. “We wanted to know how young designers conceive the myth in the future”, says Stefan Müller, managing director at Ferrari, Germany.
Together with Vito Ora˛em, executive chairman of the Design Zentrum Nordrhein Westfalen Antonio Ghini, brand manager and director of the communication department at Ferrari S.p.A., Italy and Stefan Müller, managing director at Ferrari, Germany welcomed the numerous guests and solemnly opened the exhibition.
The results of the design competition are impressive: at present the Schürerhalle of the red dot design museum is embellished by a whole army of small sports cars. As a surprise for the guests a Formula 1 racing car, the F1-91 by Alain Prost of the year 1991, has been placed at the disposal for the special exhibition. This original car can be visited during the whole exhibition period.
In total, some 100 students of the Instituto Europeo di Design, Turin (I), Coventry University – School of Art and Design, Coventry (GB), Tokyo Communication Arts School, Tokyo (J), and the Center of Creative Studies, Detroit (USA) took part in the competition. The “New Concepts of the Myth” competition was organised by Ferrari together with their regular designer Pininfarina and was supported by the aluminium producer Alcoa, who supplies Ferrari. Besides constructing a model at a scale of 1:4, the conditions of participation included the task of creating a design fulfilling specific demands. The designs had to be innovative, creative and fresh on the one hand, while on the other hand taking into account aspects of practical realisation.
The high-class expert jury, headed by Luca di Montezemolo, nominated four winning models. It was impressed by the developments in design realised by the innovative works of the students.
The 20 finalists of tomorrow’s automobile designers come from 13 different countries. The winners may now attend a sought-after practical training with the Ferrari designer Pininfarina. Their prototypes will go on a touring exhibition around the world. After being exhibited in Italy and the USA the Ferraris of tomorrow may be visited at their exclusive stop in Germany in the red dot design museum in Essen for three weeks.