German premiere of the new Ferrari 599 GTB Fiorano in the red dot design museum
After the designs of the Italian design company Pininfarina were presented at the selection of the red dot: design team of the year 2004 in the red dot design museum two years ago, the museum recently also hosted the German premiere of the new Pininfarina model: the Ferrari GTB Fiorano.
“The red dot design museum with its seat in the boiler house of the Zeche Zollverein colliery, which is part of the UNESCO world cultural heritage, is an exclusive location which is ideal for such a presentation. We are delighted that Ferrari has chosen the red dot design museum for its German premiere. The red dot design museum is not only a place of pilgrimage for lovers of culture, architecture and design, but also presents the worldwide largest and possibly also most unusual exhibition of contemporary design,” explains Prof. Dr. Peter Zec, initiator of the red dot design award and president of the world umbrella organisation of design Icsid.
After the new 599 GTB Fiorano, which is named after Ferrari’s private race track, was unveiled in a festive ceremony, the invited guests had ample opportunity to admire Ferrari’s most powerful V12 serial model of all times.
The two-seater, which is completely made of aluminium, is powered by a modified version of the Ferrari Enzo’s 5.99 litre engine which produces 620 hp at 7,200 rpm. Ferrari claims a 3.7-second 0-to-62 mph (100 km/h) time and an 11 second 0-to-124 mph (200 km/h) time. Its top speed is well over 205 miles per hour (330 km/h).
This performance is achieved thanks to innovative technical solutions such as the latest technology of the F1 transmission, which makes it possible to change gears in less than 100 milliseconds. The suspension system with magneto-rheological control (SCM) is a global innovation in the field of high-performance sports cars.
Until 11 June 2006, those interested in design and automobiles will have the rare opportunity to have a look into the future of Ferrari. The red dot design museum in Essen is the only institution in Germany to present 20 prize-winning design studies by Ferrari in the special exhibition “Ferrari: New Concepts of the Myth”.