Encounters Revolving around Creativity
„It was a veritable festival in honour of creativity and success”, that is how Prof. Dr. Peter Zec, initiator of the red dot design award and head of the ICSID (International Council of Societies of Industrial Design ) summed up this year’s award ceremony of the “red dot award: product design”. As in the past years, more than 1,000 guests from design and culture, industry and politics, met on 26 June 2006 in the red dot design museum and at the Aalto-Theater, Essen on the occasion of the honour gala to duly celebrate the successful award winners of the competition until the small hours of the day.
After the opening ceremony of the two special exhibitions “Design on stage – winners red dot award: product design 2006” and “LG – Digital Life Creator” in the red dot design museum the laureates were honoured on the stage of the Aalto-Theater in Essen. Afterwards the Designers’ Night invited to participate in a sumptuous party in the red dot design museum.
“We are particularly pleased to present the challenge cup “Radius” to the LG Corporate Design Team this year”, said Zec. “Like all the other winners the Korean company LG has contributed to an extraordinary increase in quality in the design sector, and we are very happy about this development.”
This year the choice of the „red dot: design team of the year“ fell on the LG Corporate Design Team because for years it has excelled at a consequent corporate philosophy and stood its ground on the world market by high-quality and innovative design. The highest prize, which is awarded by an international jury within the renowned red dot design award, was awarded to an Asian company only for the second time. Singly Sony could bring the title to Asia in 2000. Being honoured with the award “red dot: design team of the year” LG joins the “Hall of Fame” of design to which renowned companies such as adidas, Pininfarina, Nokia, Apple, Festo and Sony already belong.
The LG Corporate Design Center wasa honoured by the eulogist Giorgetto Giugiaro, one of the most influential designers of our time. The symbolic challence cup “Radius” was presented by adidas, winner of the previous year, represented by Stefan Dietrich, Director Footwear Design of the adidas design team. Jae Jin Shim, President of the LG Corporate Design Center was greatly honoured at the award ceremony: “On account of the increasing responsibility coming along with this title we have to set a good example for the development and availability of innovative, distinctive design – creative design, numbering among the best throughout the world consumers can find.”
With scenes of the ballet “Die roten Schuhe” (The red shoes) by Jochen Ulrich and compositions of the jazz saxophonist Michael Schlöder, whose dynamic interpretations could inspire by a homogenous sound and rhythmic precision, the aalto ballet theatre provided the cultural highlights of the award ceremony, for which Dr. Lee Boon Yang, Minister for Information, Communications and the Arts, specially came from Singapore.
After the award ceremony 400 invited guests met for the Winners’ Dinner, an event which in the course of time has established itself as a meeting point of the international design scene. The finale of the evening was the Designers’ Night in the red dot design museum, where many guests seized the chance to exchange views with international design experts and to pass the events of the day in review.
All photos by Peter Wieler and Simon Bierwald