Red Dot Lectures

by Professor Dr. Peter Zec

With the Red Dot Lectures, Red Dot aims to take the idea of design around the world, to highlight the importance of  design both for industry and society, and to present the latest development in design to the public.

The design expert and professor of business communications, Professor Dr Peter Zec, is the intellectual and creative head of Red Dot and gives design-related lectures all over the world. For more than 20 years, Peter Zec has been working as a design consultant and design promoter. He has gained world-wide recognition with lectures in more than 40 countries.

Lecture “In search of excellence in design – The Red Dot Design Award”

go go speak
6 March 2017
Messe Düsseldorf, CCE East, Room M

Past lectures

Lecture Annual Conference on Cultural and Creative Industries

Kreativwirtschaft goes global - Strategien zur internationalen Marktersschließung ("Creative industry goes global - Strategies for opening up international markets")
25 November 2016
Berlin, Germany

Lecture Seoul International Business Advisory Council

Local Flower or Rolling Stone?
Why creative and talented people make the question
‘Where to live?’ the most important decision of their life
28 October

Lecture at the CONVERGE 2016

Keynote: "In search of good design and innovation driven by technology and new material"
20 September 2016
Essen, Germany

Lecture at the Amazing Night

30 September 2016
Taipei Arena

Lecture at the China Home Design Conference

Keynote: “China’s way to success by design”
9 September 2016
Shanghai World Expo Exhibition and Convention Center

Lecture at the NÖ Kreativwirtschafts-Kongress

Keynote: Red Dot Design Award
25 November 2015
New Design University St. Pölten, Austria

Lecture at Global Human Resources Forum 2015

Keynote: "Breaking Through Limitations: Strategies of Global Companies"
4 November 2015
Grande InterContinental Seoul Parnas, South Korea

Lecture at the "2. Kunststoff-FORUM NordWest 2015"

Keynote: "Über die Bedeutung des Materials im Design"(About the importance of materials in design)
19 March 2015
Red Dot Design Museum Essen

Singapore Design Business Summit 2015

Keynote presentation & panel disccussion: “Design Value – A Strategy for Business Success”
12 March 2015
LASALLE College of the Arts, Singapore

» Further information


Opening speech
4 September 2014
ING Art Center, Place Royale 6, 1000 Brussels, Belgium

PROUD Forum “Design for societal challenges”

Keynote: "Design for a better quality of life"
8 May 2014
Red Dot Design Museum Essen, Germany

» Further information

alldesign international design conferences and creative industries fair

Keynote: “Design Value - A Strategy for Business Success”
22 February 2014
Hilton Convention & Exhibition Center, Istanbul/Turkey

» Further information

Lecture at the Chamber of Commerce of Busan

Keynote: "The Power of Design"
27 January 2014
Chamber of Commerce of Busan, South Korea

Red Dot Design Forum
Understanding Design: Why simple things can be complex and why complex can things be simple   8 November 2013
  Xiamen, China

Conference: Success by Game Design: Transmedia Challenges and Potentials“

» Further information

Welcome speech to the conference   17 October 2013
  Café Moskau, Berlin, Germany

2013 Lite-On Award Forum: Simplicity

» Further information

Understanding Design: Why simple things can be very complex and complex things very simple   30 August 2013

Designtage Brandenburg

» Further information

Keynote speech: "Design Value"   23 November 2012
  T-Werk, Potsdam, Germany

International symposium: "Medical design, inventing care solutions for tomorrow"

» Further information

Lecture by Vito Oražem: "Life, science and design"   20 November 2012
  Cité du design, Saint-Etienne, France

Cumulus conference

» Further information

Keynote speech   16 November 2012
  Santiago, Chile

Blue Monday Lounge

» Further information

Moderator of the talk: "Design - ein wichtiger Faktor auf dem Weg zu unternehmerischen Erfolg" ("Design - an important factor on the way to entrepreneurial success")   5 November 2012
  The New Yorker | DOCK.ONE, Cologne, Germany

Lecture Beiersdorf AG, Hamburg
Lecture   31 October 2012
  Hamburg, Germany

16. Forum Intelligentes Bauen
Lecture: "Das Kreativitäts-Dilemma" ("The creativity dilemma")   21 September 2012
  Casino of Zeche Zollverein, Essen, Germany

Panel discussion series "Zündstoff"
Panel discussion „Ist die Form wichtiger als der Inhalt?“ (“Is form more important than content?”)   20 September 2012
  8Seasons, Munich

Annual meeting of the agency network ICAN
Lecture: “Design Value”   23 May 2012
  red dot design museum Essen, Germany

5vor7 series of lectures »Wandel als Chance« (»Change as a chance«)
„Die Kraft der Kreativität“ („The power of creativity“)   3 May 2012
  Hotel Bayrischer Hof, Munich, Germany

Diseña Forum
Conference   29 March 2012
  World Trade Center Zaragoza, Spain

GK Group
Lecture "Design Value"   19 March 2012
  Tokyo, Japan

Annual congress of the "Bundesverband Deutscher Fertigbau"
Lecture   21 September 2012
  Zeche Zollverein, Essen, Germany

WINI in-house exhibition
Guest lecture: „Trends in der Gestaltung von Gebrauchsgegenständen und was trägt der Faktor Design zur leichteren Vermarktung bei?“ (Trends in the design of articles of daily use and how design accounts for better marketing.)   10 November 2011, 3 p.m. + 11 November 2011, 11 a.m.
  Coppenbrügge-Marienau, Germany

2011 IDA Congress

» Further information

Lecture "The Internet and Design"   25 October 2011
  Taipei, Taiwan

Kuala Lumpur Design Week

» Further information

Lecture "Design Value"   17 September 2011
  Kuala Lumpur, Malaysia

Knowledge of Design Week (KODW) 2011

» Further information

CEO Dinner   22 June 2011
  Hong Kong

Icsid World Design Capital 2012 Helsinki

» Further information

"Design Value"   14 June 2011
  Helsinki, Finland

Belgrade Design Week

» Further information

BDW Conference Future2   26 - 28 May 2011
  Belgrade, Serbia

2020 Strategic Development of Design Industry Round Table Forum (SDDI Forum)
"Value-added design"   21 May 2011
  Taipeh, Taiwan

DMI Design/ Management Europe 15

» Further information

"The Value of Design" design conference   18 - 19 May 2011
  Amsterdam, The Netherlands


»Further informationen on the IDBM program

IDBM 15th Anniversary   18 February 2011
  Aalto University, Helsinki, Finland

"Design Value. A new Strategy for Business Success"

» Further information

Master Lecture Series   14 February 2011
  Hong Kong Design Institute

"Design Value – A new strategy for business success"
DMI fall conference   October 25-27, 2010

"Designing Success in a Global World"
red dot Design & Business Forum   17 September 2010
  Third China International Industrial Design Expo, Shunde (China)

Lecture "Design Value - A new strategy for business success"

red dot design museum, Singapore   31 July 2010

Lecture "Design Value - A new strategy for business success"

Register at: »

Artesis Hogeschool Antwerpen, Belgium   29 June 2010, 4.00 p.m.

Lecture "Design Value – A new strategy for business success"

Prof. Dr. Peter Zec speaks about "Design Value – A new strategy for business success"


More information about the congress:


PDA Congress in Vevey   11 June 2010

Series of lectures “Design value – a strategy for business success”

Prof. Dr. Peter Zec gives an introduction of the method for calculating design value

 -lectures only in German-

2 March 2010, 6 p.m.   Düsseldorf Stilwerk, Grünstraße 15
9 March 2010, 6 p.m.   Berlin Stilwerk, Kantstraße 17
16 March 2010, 6 p.m.   Hamburg Stilwerk, Große Elbstraße 68
22 April 2010, 6.p.m.   München, Die Neue Sammlung – The International Design Museum Pinakothek der Moderne, Barer Straße 40

Design forum in Kaohsiung, Taiwan
7 December 2009   Prof. Dr. Peter Zec is speaker at the design forum

Xue Xue Institute, Taiwan
5. Dezember 2009   Prof. Dr. Peter Zec hält den Vortrag 'Good Design is Good Business"

Beijing Design Week, Beijing
24 October 2009   Prof. Dr. Peter Zec talks about 'Return on Ideas. Better by Design'

Brussels Design Forum, Brussels
2 October 2009   Prof. Dr. Peter Zec speaks on the occasion of the Pentawards Ceremony

Taiwan International Design Competition, Taipei
21 - 27 August 2009   Prof. Dr. Peter Zec speaks as a design expert on the occasion of the Taiwan International Design Competition

"Trendfilter 2009", Bünde
10 June 2009   Prof. Dr. Zec gives a lecture on the occasion of the design event

"Design schafft Mehrwert" by Sparkasse Essen
20 April 2009   Prof. Dr. Peter Zec speaks about "Design schafft Mehrwert"
  at the red dot design museum

Bombay Sapphire Designtalk, Hamburg
27 March 2009   Prof. Dr. Peter Zec takes part in the "Bombay Sapphire Designtalk" in Hamburg

red dot presents: communication design at its best & red dot: design agency of the year: Strichpunkt – "High Voltage Design", Vienna

(23 January  8 March 2009)

22 January 2009   Professor Dr. Zec speaks on the occasion of the opening ceremony, MuseumsQuartier Vienna

red dot living at the imm cologne

(1925 January 2009)

20 January 2009   Professor Dr. Zec speaks at the red dot reception

red dot lectures 2008

Index 2008 in Dubai

(3–7 December 2008)

6 December 2008   Professor Dr. Zec speaks at the red dot reception
5 December 2008   Book signing ceremony with Professor Dr. Zec

Award ceremony red dot award: communication design 2008 in Essen
3 December 2008   Professor Dr. Zec presents the official award ceremony of the red dot award: communication design 2008 at the red dot design museum, Essen (Germany)

red dot dinner, Taipei
1 December 2008   Professor Dr. Zec invites winners of the red dot design award and companies from Taiwan to a red dot dinner

Award ceremony red dot award: design concept 2008 in Singapore
28 November 2008   Professor Dr. Zec, initiator of the red dot design award, takes part in the award ceremony of the red dot award: design concept

International design policies conference, Torino

‘Shaping the Global Design Agenda’

6–7 November 2008   Prof. Dr. Peter Zec speaks about the World Design Capital project in the context of the global design agenda

International Business Advisory Conference (SIBAC)

Seoul: A City of “Culture-nomics With Creative Design"

29–30 October 2008, Grand Hyatt Hotel in Seoul   Professor Dr. Zec speaks about "How to build Seoul brand as a “Culture-nomic” city?"

Seoul Design Olympiad 2008

(10–30 October 2008)

30 October 2008   On the occasion of the closing ceremony, Professor Dr. Zec gives a speech about the 'World Design Capital' project

Icsid Board Meeting, Shanghai
19 October 2008   Icsid Senator Professor Dr. Zec attends the Icsid Board Meeting

Jury session DFA Award, Hong Kong

Hong Kong Design Center

9–10 October 2008   Professor Dr. Zec is member of the jury of the DFA Award in Hong Kong

Jury session rehacare design award in Düsseldorf

More information:

25 September 2008   Professor Dr. Zec is member of the rehacare design award jury

Hongik International Design School for Advanced Studies (IDAS-Stanford) in Seoul
22 September 2008   Lecture: "Imaginative Innovation in Design"

"IFA-PreView 2008" in Hamburg
15 July 2008, 9.30 a.m.   On the occasion of the "IFA PreView 2008", Prof. Peter Zec will hold a keynote with the title "Hightech & Design"

2008 Global Brands – The First China (Shenzhen) World Industrial Design Forum (May 17th to 18th, 2008)
17 May 2008   Prof. Dr. Peter Zec gives a lecture on "Return on Ideas – Better by Design"

4th ICIF, Shenzhen (China) 16th-19th May 2008
16 May 2008   Professor Dr. Zec holds the keynote speech

PIDC 2008, APID Conference in Dubai
7 May 2008   Prof. Dr. Zec holds the keynote speech at "PIDC 2008", the APID Conference in Dubai

International METAV- press forum
16 January 2008   Prof. Dr. Zec holds a speech in the red dot design museum, Essen

ROTONDA event at the beginning of the year
13 February 2008   Prof. Dr. Zec speaks at the Rotondo Business Club, Cologne about "Return on Ideas – Better by Design"

red dot lectures 2007

Seoul Design Conference 2007

Topic: New growth engine for a news Seoul, Design

20 December 2007   Prof. Dr. Zec is Keynote Speaker and talks about "Designing the Urban Age". Furthermore he is moderator of the session "Creating a global city of design: for New seoul designated as the World Design Capital 2010"

10 December 2007   Keynote Speech Professor Dr. Zec: "Design driven by Culture, Politics and Economy"

SIBAC 2007 Meeting, Seoul

"Transforming Seoul as a Globally recognized Tourist Destination and Convention Center"

26 October 2007   As a member of the Seoul International Business Advisory Council (SIBAC), Prof. Dr. Zec takes part in a session about "Branding & Marketing Seoul" which takes place in the context of the SIBAC 2007 Meeting


For more information please visit:

29. November 2007   Speech "Public Design and its influence on the economic development of a city"

CONNECTING’07 World Design Congress

More information are available here:

Oct. 17-20, 2007   San Francisco
Oct., 18, 2007   Prof. Dr. Zec will preside over the 50th Anniversary Celebration of the organization at CONNECTING’07.
  Opening speech

Gwangju Design Biennale (Oct. 5- Nov. 3, 2007)

Further information are available on:

5 October 2007   Glückwunschansprache, Kimdaejung Convention Center in Gwangju, Korea

Symposium Thailand Creative & Design Center (TCDC)
12 October 2007   Speech "return on ideas - better by design" in the context of the symposium "Creativities Unfold, Bangkok 2007-08" - under the theme Genius Logi" (10-14 October 2007), Thailand Creative & Design Center (TCDC)

International Design Forum

For more information please visit

or our red dot news. 

27-29 May 2007   Hotel Madinat Jumeirah, Dubai

red dot academy
2 and 3 March 2007   Gostiny Dvor, FIDEXPO venue, Moscow

European Design Promotion Conference, Paris

Click here for more information.

8 and 9 January 2007   Cité des Sciences et de l’Industrie, Paris

Colloquium Universal Home
15 November 2006, 4.00 - 6.00 p.m.   Colloqium in the red dot design museum, Germany

Business of Design Week (28 Nov.- 1 Dec.)

More information here.

30 November 2006   Lecture at the BOD Asia International Conference, Hong Kong

6th CII-NID Design Summit (4-5 Dec.)

More information here.

4 December 2006   Keynote Address, hotel Taj Palace, New Delhi