Villeroy & Boch: Aveo – A New Interpretation of the Archetype of Life

Symbol of the genesis of all life, protective shell and place of sanctuary – the egg. Villeroy & Boch presents the new bathroom collection Aveo in the interpretation of this organic form by the international design agency Conran & Partners.


The bathroom as a refuge, a place that offers not only protection and shelter but also room for development – the analogy to the natural form of the egg suggests itself and finds the perfect medium in ceramics in its realisation. Performing one’s ablutions in the morning against a background of the rounded organic form or unwinding in the pleasure-giving bath in the evening provides the active, modern and design-conscious person with the environment that is in keeping with his lifestyle and style of furnishing. For Aveo does not merely stand for rest and retreat, but also for regeneration. A bathrom in which you feel like a new person every day and which allows you to recover from the stresses and strains of everyday life.

Taking the brand content of the over 250-year-old company into account, the renowned London design agency Conran & Partners created a bathroom collection for Villeroy & Boch that combines emotionalism, function and superior aesthetic qualities. The designers at Conran & Partners are fascinated in particular, apart from the symbolic strength of the egg, by the organic rounded form and its natural appeal: “A shape that moves away from the predictability and sterility of symmetries”. They regard both ceramics and the highly developed material Quaryl used for the Aveo baths as being made for the soft shapes inspired by nature. Nakedness is given a whole new meaning with the shell of this bath – shelter and warmth instead of exposure and vulnerability.

Besides its aesthetic quality in terms of the use of forms and the well thought-out range, Aveo also asserts itself by means of perfectly harmonising bathroom furniture. The furniture made of bamboo – an unusual material for use in bathrooms – or of walnut supplements the ceramic elements with a display of superb craftsmanship. By dispensing with handles and ornamental mountings, the effect of the pure wood is effectively strengthened.

Source is the name for the fittings and fitting accessories also designed by Conran & Partners. The metaphor of spring water takes up the model of nature. This creation clearly shows the hand of the design agency and turns the quest for organic forms into reality. The egg shape of the ceramic elements amplifies in harmonious fashion the conical, dynamic basic form and consistent soft lines. Through its unusual use of forms, however, Source displays a striking and original effect.

Purism, urbanity and a cosmopolitan attitude are reflected in the world of style of Villeroy & Boch Lifestyle Metropolitan. Rooms are accordingly set out and landscaped interiors are created that demand high standards in terms of design: Whether in a luxury attic apartment, in a traditional old building or in a sophisticated converted barn in the country – the exceptional features are exposed to view.

The range

Aveo Collection:

- Vanity unit 60 cm 70 cm trap cover or column

- Hand wash basin 50 cm, with trap cover

- Top-mounted and fitted wash basin

- Pedestal-type and wall-mounted bidet

- Various lavatories, urinal

- Quaryl bath

Furniture range:

- Vanity units with or without doors

- Cupboards with full-length doors in sizes 64 cm and 42 cm

- Shelf, mirror, ceramic tidy

- Ceramic rear panel element for the easy mounting of bib fittings

Fronts, body and base: Natural bamboo, lacquered or walnut, lacquered

Top of vanity unit with a choice of melamine veneer in white or tiled.

Fittings and fittings accessories:

- Single-lever, pillar and two-hole mixers as well as single-lever wall mixing taps in 170 mm or 210 mm

- Bidet single-lever mixer

- Shower head/bath concealed single-lever mixers

- Shower thermostat

- X-Tool thermostat module

- Shower head accessories

- Bath and hand-towel holder, hand towel ring, bath rail, hook, toothbrush glass holder, body lotion dispenser, soap holder, paper-roll holder, mirror light, lavatory brush set

Surfaces: Chrome, chrome satin and platinum