The seriousness of the competition and its international acceptance are ensured by the intensive work of the highly qualified juries. For they guarantee maximum independence in the assessment. In the red dot award it is not permitted, for example, for jurors to submit their own products, much less to assess them. The groups of jurors are made up of international design experts, and change each year. They reach their decisions on which designs are good enough to receive a red dot award independently and impartially.