Poster motif commemorating the fire.

1980 - 1987: Relocation

In 1979, a major fire in the Old Synagogue forced the "Verein Industrieform" to seek a new home for the permanent product show. As many of the exhibits had been destroyed by the fire, "Haus Industrieform" only opened its doors again one and a half years later. The association's home for the next eight years was the Amerikahaus at Kennedyplatz in the centre of Essen.

With highly acclaimed exhibitions such as "By their shopping bags thou shalt know them" in 1980 and "Life under the roof", an exhibition of ten award-winning attic conversions for the IKEA Foundation in 1983, "Haus Industrieform" turned itís attention to the themes of design in everyday life and design as a utility solution.