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Excellent Belgian design at the red dot design museum

Multiple Plan – Design Crossroads in Belgium

Increasing economic performance through creativity – this is the declared goal of Brussels and Wallonia. With its young generation of designers, Belgium is one of the most interesting countries with regards to the development of design. From 29 October to 21 November 2010, “Multiple Plan – Design Crossroads in Belgium” presents a cross section of the current design standards with the aid of an exemplary selection of products, prototypes, and projects. Thus the exhibition presented by Wallonie-Bruxelles Design/Mode (WBDM) and the red dot design museum illustrates the country’s potential including its creative companies and the targeted promotion of research as well as technological and industrial innovation. The vernissage takes place at the red dot design museum in Essen, Germany on 28 October 2010.

Belgium looks back on centuries of tradition in the areas of design, architecture, and arts and crafts, and particularly the last decade has seen a return to this expertise: New degree courses have been developed and new scholarships have been established. “The effects of increased investment in the Belgian design economy are also becoming apparent in the figures of the red dot design award, where we have recorded an increasing number of Belgian award-winners,” said Prof. Dr. Peter Zec, head of the Design Zentrum Nordrhein Westfalen and initiator of the red dot design award, summing up the competition results. “Therefore we are particularly delighted that established as well as fledgling designers now present their creativity by means of a selection of outstanding design achievements in the disciplines of product and communication design as well as innovative design concepts at the red dot design museum.”

Design is regarded as a responsible activity – an intention, a “plan”, or planning respectively – which prioritises the development of sustainable solutions for the community and the environment. In the face of the complexity of the challenges and the necessity of a multi-disciplinary method these plans are diverse in terms of their nature. The title “Multiple Plan” expresses the approach’s diversity – from the coming together and merging of different visions and subjects at the start of a project to its final implementation.
Thus the exhibition “Multiple Plan – Design Crossroads in Belgium” is regarded as a reflection on three essential aspects: Firstly co-designing, i.e. collaborative projects and synergies; secondly innovations, i.e. design as the search for, conception of, and application of innovative and sustainable solutions in social, ecological as well as economic areas; and finally transdisciplinarity, in the sense of the passing on as well as the exchange of ideas and skills.
The critical approach of the curators as well as the concept is based on the telling of twelve exemplary stories about human, cultural, and technical encounters representing the creative and economic achievements and the “multi-linguistic” quality of the country of Belgium. 

The red dot design award
The red dot design award, the origins of which date back to 1955, consists of the disciplines “red dot award: product design”, “red dot award: communication design”, and “red dot award: design concept”. With more than 13,000 entries from more than 60 nations, it is the biggest and most prestigious design competition in the world today.

Opening hours of the red dot design museum
Tuesday to Thursday: 11:00 am – 6:00 pm
Friday to Sunday, public holidays: 11:00 am – 8:00 pm

Entrance fees
Admission: 5 euros
During special exhibitions: 8 euros
Reduced: 3 euros
Children under the age of 12: free admission
red dot design museum
Gelsenkirchener Str. 181
45309 Essen, Germany
Phone: +49 (0)201 30 10 4-25
Fax: +49 (0)201 30 10 4-40
E-mail: museum(at)

Press contact
Miriam Märthesheimer
Press and public relations
Design Zentrum Nordrhein Westfalen
Phone: +49 (0)201 30 10 4-43
Fax: +49 (0)201 30 10 4-44
E-mail: maerthesheimer(at)

Giovanna Massoni
Rue Pierre de Puysselaer 88
B - 1180 Brussels
Phone: +32 (0)2 344 06 54
Mobile: +32 (0)476 349 594
E-mail: g.massoni(at)

Press Information for Download

Press release

The participants

Press images