Design ahead of its time: ZTE Corporation and Emami Design reach top positions in the red dot design ranking for design concepts

The red dot institute releases for the first time the red dot design ranking for design concepts: Compiling the most recent five years of “red dot award: design concept” achievements, this is an index of the top 15 ranked companies, design studios and universities by region, and is the most current index of an organisation’s design prowess.

Professor Dr. Peter Zec, red dot initiator and president, explains: “This ranking tracks and measures the success of an enterprise in producing exciting new design concepts over a period of time. It is a good reflection of real sustainable design innovation capability of an organisation. It gives these companies and institutions the recognition that they deserve and encouragement toward their continued investment in design”.

Topping the chart in the ranking’s first release is Emami Design in the category of design studio and ZTE Corporation in the company ranking. ENSCI - Les Ateliers from France and National Taiwan University of Science and Technology each led the rankings in their respective regions of Americas & Europe and Asia Pacific.

Since its inauguration in 2005, the “red dot award: design concept” has received submissions of concepts and prototypes from companies, design studios and designers from over 60 countries. The competition presents three classes of awards, namely the “red dot”, “red dot: best of the best”, and the highest single accolade, the “red dot: luminary”, to the best design concept of the year.

The ranking is computed using a weighted formula considering the cumulative number and classes of awards received over five years with a strong emphasis on recency and thus on innovation.

Apart from the red dot design ranking for design concepts, the red dot institute compiles industry specific rankings and rankings for product design as well as for communication design.

This year’s “red dot award: design concept” is now open for entries, it will close on 27 June 2012. Find out more at

red dot award: design concept 2012
Late submission period: 28 April 2012 – 27 June 2012
Awards Show: 19 October 2012

» Download press release

» Download red dot design ranking for design concepts