The Product Design competition has existed since 1954. Its award, the Red Dot, is an internationally recognised quality seal. The best products receive the Red Dot: Best of the Best award.

» Red Dot Award: Product Design

The competition for Design Concepts and prototypes is held annually in Singapore. The highest award for the best of all concepts is the Red Dot: Luminary which includes prize money of SGD 5,000.

» Red Dot Award: Design Concept

The Red Dot Award: Communication Design is geared to agencies, designers and companies from around the world. The best piece of work in a category receives the top award “Red Dot: Grand Prix”.

» Red Dot Award: Communication Design


Friday, 23 March 2018

When not only the content is refreshing: Awarded packaging design

The high art of the brewery and the high art of packaging come together at the Red Dot Award: Communication Design. Every year, the most exciting packaging solutions are awarded here. In 2017, for example, MillerCoors from the USA, the Paulaner Brewery Group and the Früh Brewery from Germany were honored. More

Wednesday, 21 March 2018

China Good Design – registration possible from 8 April

Right on time for the exhibition “China Good Design: New Asian Moods and Award-Winning Products” at the Red Dot Design Museum Essen, which is showing a selection of the award-winning products, the international competition “China Good Design” is about to enter its fourth round. Designers and manufacturers from all over the globe can enter their products from 8 April to 29 July. More

Monday, 19 March 2018

For a successful start to the career – Red Dot: Junior Award is looking for talents in communication design

Respected agencies, successful designers and companies strong on communication from all over the globe are currently entering their projects in the Red Dot Award: Communication Design 2018. Trainees, students and young professionals are also encouraged to demonstrate their design expertise – in the Red Dot: Junior Award, which is part of the international design competition. More

Friday, 16 March 2018

Best Practice in advertising: when an art director hovers

Every year, only a few projects stand out in particular in the Red Dot Award: Communication Design. The jury awards them with the highest single distinction in the competition, the Red Dot: Grand Prix. In 2017, this prize was granted only five times, among others to Achtung! and Studio Kraftwerk from Amsterdam for the advertising campaign “Hovering Art Director”. More

Wednesday, 14 March 2018

The Red Dot: Luminary – inspiration for other designers

In the Red Dot Award: Design Concept, the “Red Dot: Luminary” stands out from all the other distinctions and is the highest achievement in the competition. It goes to the concept among the Red Dot: Best of the Best winners that has the potential to inspire other designers. Considering the awarded concepts and prototypes of past years, it becomes clear that each of them is unique and forward-looking. More

Monday, 12 March 2018

Formidable: communication design from France

French designers regularly prove their excellent design quality in the Red Dot Award: Communication Design. In 2017, for example, the agency W&CIE convinced with two thoughtful and unusual approaches and Sylvain Borgarino with a commercial for Sisley Paris. The French agency BETC showed courage and creativity when they exchanged the famous crocodile logo of Lacoste. More

Tuesday, 6 March 2018

Film and animation: designing moving images

In the era of Big Data, an increasing presence of advertising can be reported among others. Not only in the analogue world there is a competition to win the clients‘ favour but also in the digital world, using different channels. In order to attract attention and stage content skilfully in this highly competitive advertising market, creative minds come up with original ideas again and again. More

Monday, 5 March 2018

Red Dot Award: Communication Design 2018 – competition starts with “Early Bird” submission phase

The early bird catches the worm. The Red Dot Award: Communication Design 2018 has started with its first submission period. As of now, agencies, designers and companies can enter their design and creative projects in the internationally organised design competition. Until 10 April, they will benefit from the reduced registration fees of the “Early Bird” phase. More

Tuesday, 27 February 2018

Retail Design: creating award-winning spatial experience

Retail design is a substantial element of a brand’s appearance since companies come that close to their customers at hardly any other place. At the point of sale, they can tell their story and stage the brand promise in a space-consuming way. More

Monday, 26 February 2018

„Form follows fabrication“: Sebastian Conran assesses products

“Outstanding design is the legacy of intense, imaginative thought, vision and experience combined with skill and craftsmanship; it is also the ability to anticipate tomorrow’s challenges, today.” With this definition in mind, Sebastian Conran will put the submissions of the Red Dot Award: Product Design 2018 to the test at the end of February and at the beginning of March. More