Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars
Prof. Dr. Peter Zec, initiator and CEO of the red dot
"Night View Assist"
Design: BBDO Proximity Berlin GmbH
Awarded with the "red dot: best of the best"
"Look Twice"
Design: Jung von Matt
Awarded with the "red dot"
"Mercedes Next! The Pulse of a New Generation"
Design: Atelier Markgraph (Show, Communication, Exhibition Design, Media Design), Kauffmann Theilig & Partner (Architecture)
Awarded with the "red dot"

Mercedes-Benz honoured as "red dot: client of the year"

Mercedes-Benz receives the coveted title of honour “red dot: client of the year”. In awarding this accolade, red dot is acknowledging the particularly innovative and leading-edge marketing and communications work undertaken by the brand represented by the three-pointed star. The title will be conferred as the highlight of a gala ceremony to mark the presentation of the “red dot award: communication design” at the Konzerthaus Berlin on 24 October 2012.

"We are delighted, and tremendously proud, to receive this accolade. It is a great reward for us and our creative agencies after a year of intensive but ultimately successful hard work", said Anders Sundt Jensen, Head of Brand Communications for Mercedes-Benz Cars. "At the same time it spurs us on in our efforts to continue delighting people with often unexpected and fascinating communications around the three-pointed star".

Professor Dr Peter Zec, initiator and CEO of the red dot design award, added: "The Mercedes-Benz brand has long been established as a global premium brand – thanks both to its unique history and to the boldness it has shown in setting new quality standards with its consistently self-assured product design. In terms of its communications, too, Mercedes-Benz has remained true to its motto of 'The best or nothing', and is therefore a very deserving recipient of the title 'red dot: client of the year 2012'. Mercedes-Benz has once again shown just what it can do: this coveted distinction, which is not something that can be applied for, underlines the automotive icon's ambition to lead, in what is a highly competitive business."

The title of honour represents an acknowledgement of the greatest number of awards made to any company for its campaigns, advertising or other communications work in the “red dot award: communication design” competition. In addition, Mercedes-Benz has this year also been the recipient of numerous distinctions in the field of product design. The B-Class, C-Class Coupé, SLS AMG as well as the Actros truck were all honoured for their impressive design within the “red dot award: product design”. The smart eBike, which impressed the red dot jury, received the “red dot: best of the best” for design of the highest quality.

About Mercedes-Benz

Mercedes-Benz – The best or nothing. True to Gottlieb Daimler’s philosophy, Mercedes-Benz’s pioneering work has been shaping the future of mobility for more than 125 years. Like no other trademark in the automotive world, the Mercedes-Benz star symbolises the perfect combination of fascination and responsibility. With its great innovative strength, Mercedes-Benz is constantly defining new milestones in terms of vehicle drive systems, safety, comfort and design.

About red dot

The red dot design award is one of the world’s largest and most prestigious competitions for outstanding design. Companies, designers, agencies, marketing executives and young professionals use the distinctive quality seal to generate international attention for their achievements, which were selected by an independent expert jury. The prize, which has been awarded by the Design Zentrum Nordrhein Westfalen since 1955, is also awarded in the field of communication design since 1993. Within the “red dot award: communication design”, the honorary title “red dot: client of the year” was awarded in 2010 for the first time.


Press contact Mercedes-Benz
Daimler AG
Tobias Müller
Global Communications Mercedes-Benz Cars
Head of Lifestyle, Brand & Social Media Communications
Phone: +49 (0)711 17-7 73 68
tobias.mueller(at) and

Press contact red dot design award
Kristina Alexandra Halilovic
red dot design award
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Phone: +49 (0)201 30 10 4-35

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