The red dot design museum in Essen
The world`s largest presentation of contemporary design

Decide on your own: the admission to the red dot design museum

“How much is a visit to the red dot design museum worth to you?” For one month, visitors can answer this question. From 1 March until 1 April 2013, the red dot design museum offers design enthusiasts and all those who want to become it, a very special promotion: true to the motto “Pay-What-You-Want”, visitors are invited to decide on the admission fee on their own.

With the flexible admission fee model the red dot design museum does not only want to increase curiosity for the impressing exhibition but also hopes to get a feedback from the guests. Therefore, the promotion will be accompanied by a visitor survey. The expectations regarding the visit to the museum can only be figured out by active acknowledgement. The results will thus enable improving and enhancing the quality of the exhibition, resp. the visit to the museum, as well as the service for the guests.

The “Pay-What-You-Want” promotion is organised in cooperation with the Marketing Center of the University of Münster and is part of the EU project PROUD (People Researchers Organisations Using Design for co-creation and innovation).

About PROUD:
PROUD (People Researchers Organisations Using Design for co-creation and innovation) is a European project with the objective to make Europe a better place by co-designing for all and by all. PROUD brings designers together with public organisations, businesses and user communities to experience the added value of design thinking and design, while working on innovative solutions for today’s real world problems. PROUD helps and supports designers to have the right facilities, knowledge and expertise to play this key role in innovating, improving and consolidating Europe.

“Pay-What-You-Want” in the red dot design museum

1 March - 1 April 2013
Admission: pay what you want

red dot design museum
Gelsenkirchener Straße 181
45309 Essen