Variety in the "red dot award: product design 2013"
The red dot jury at work
Shoe icon Dato´ Professor Jimmy Choo
Prof. Dr. Peter Zec, initiator and CEO of red dot

Top marks for the best products of the year in the “red dot award: product design 2013”

- Biggest red dot jury of all time assesses 4,662 products

- Just 58 “red dot: best of the best” winners

- Design star Jimmy Choo joins the jury for the first time

It stands for aesthetic forms, well thought-out innovations and groundbreaking trends: the sought-after and internationally acclaimed red dot. It is no wonder, then, that thousands of designers, manufacturers and architects from all over the world entered the “red dot award: product design” again this year to measure themselves against the best names in their industry. All of them submitted their current designs in the competition for the renowned design award. The most outstanding among them won over the largest red dot jury of all time, ensuring that the designers received the recognition they deserve for their work.

1,865 designers, architects and companies from 54 countries submitted their current designs in the 19 different categories in the “red dot award: product design 2013”. From fashion and accessories to construction projects and vehicles, electronics and furniture, they cover the entire range of contemporary product design and architecture. This year’s jury was faced with a mammoth task: 4,662 products – more than ever before in the history of the red dot – were discussed and evaluated during a process lasting several days. As always, there was no preselection, with each individual object examined live and on site.

In response to the record number of entries to the “red dot award: product design”, more jury members than ever before had to be recruited for the judging process in 2013. 37 experts from 24 countries – all of whom are independent, qualified designers, university professors or specialist journalists – made up what was the largest red dot jury since the competition came into being in the 1950s. Prof. Dr. Peter Zec, initiator and CEO of the red dot explained: “The jury members selected are well-respected names in the design industry who are always on the cutting edge and carefully follow the most recent developments in their industry and contribute this expertise to the judging process. With their expert eye for details, the international specialists in their fields guarantee the quality of the ‘red dot award: product design’.”

In addition to established red dot jury experts like Hideshi Hamaguchi (Japan/USA), Prof. Stefan Diez (Germany) and Vivian Wai-kwan Cheng (Hong Kong), the 2013 jury also included other design gurus who were involved for the first time. Some of the new jury members included shoe icon Dato’ Professor Jimmy Choo (Malaysia) and Belinda Stening (Australia), founder and editor of the industrial design magazine “Curve”.

The judging process is always based on different assessment criteria, such as functionality, degree of innovation, or symbolic and emotional content. These criteria provide a guidance framework for the jury members, who then make their individual contribution based on their background and experience. Thus they quite consciously take the special intercultural aspects of design into account in their evaluation. “red dot celebrates exceptional design from around the globe and in turn celebrates the achievements of designers who use great skill throughout their work”, explained Dato’ Professor Jimmy Choo.

In 2013, the panel of experts awarded the “red dot” for excellent product design to a total of 1,065 products and the “honourable mention” for notable and especially refined detail solutions to 205 products. In addition, 58 products won the “red dot: best of the best”, the highest award in the competition. Only 1.2% of all entries were considered worthy of this prize in 2013. 71.5% of the products entered did not receive an award.

“The red dot design award has opened its doors to the world over the years, to encourage global participation. This gives designers and manufacturers from all nations the opportunity to participate and promote their expertise and creative ability”, explains Belinda Stening. Numerous up-and-coming talents also took this opportunity in 2013. Within 24 hours, many hundreds of young designers from 30 countries registered in order to compete for one of 50 completely free registrations to the “red dot award: product design 2013”.

A total of 9 young talents won over the jury with the high design quality of their products. One of these was Bernhard Elsaesser, only the second young professional in the history of the red dot to win the highest award in the competition. He won the “red dot: best of the best” for the vase “The attitude of the definite - the square”. All of the young designers who won an award can look forward to their well-earned support as part of the red dot young professionals programme. The aim of this programme is to allow young creatives a successful start in the world of design and to make it easier for new talents to gain access to the industry.

“The red dot design award is an important mouthpiece and marketing tool for the design industry, it helps to convey how important the role of design is towards contributing to economic growth and commercial success”, explains red dot jury member Martin Darbyshire (United Kingdom). “Companies have realised that investing in design offers considerable added value, because at the point of sale it is the design of a product which is the decisive factor in convincing consumers to buy a particular product”, adds Prof. Dr. Peter Zec. “Winning a red dot award can help, because the results of the ‘red dot award: product design’ also reflect the trends and thus the future of the respective industry.”

The success of the award-winning designers and companies will be duly celebrated at the glamorous awards ceremony to be held on 1 July 2013, the high point of this year’s “red dot award: product design”. It has become a tradition for more than 1,200 international guests from the worlds of design, business, politics and the media to converge on this evening in the Aalto Theater in Essen in order to honour the proud prize-winners at the red dot gala. Along with the subsequent Designers‘ Night in the red dot design museum, the event is an important highlight in the 2013 design calendar. The red dot design museum in Essen will present all of the award-winning products from 2 to 28 July in the special exhibition “Design on stage – winners red dot award: product design 2013”.

The facts and figures of the “red dot award: product design 2013”

Entries: 4,662
“red dot” awards granted: 1,065
“red dot: best of the best” awards granted: 58
“honourable mention” awards granted: 205

Awards ceremony: 1 July 2013 at 6 p.m. in the Aalto Theater in Essen, Germany
Special exhibition: 2 to 28 July 2013 in the red dot design museum, Essen, Germany

The jury for the “red dot award: product design 2013”

Andrea Finke-Anlauff (Germany)
Belinda Stening (Australia)
Cheng Chung Yao (Taiwan)
Danny Venlet (Belgium)
Dato’ Prof. Jimmy Choo (Malaysia)
Dirk Schumann (Germany)
Gerald Kiska (Austria)
Gordon Bruce (USA)
Guto Indio da Costa (Brazil)
Hideshi Hamaguchi (Japan / USA)
Joachim Faust (Germany)
Jure Miklavc (Slovenia)
Ken Okuyama (Japan)
Masayo Ave (Japan)
Marcell von Berlin (Poland)
Mårten Claesson (Sweden)
Martin Darbyshire (United Kingdom)
Max Ottenwälder (Germany)
Nils Toft (Denmark)
Oana Rade? (Netherlands)
Prof. Carlos Hinrichsen (Chile)
Prof. Dr. Alpay Er (Turkey)
Prof. Dr. Florian Hufnagl (Germany)
Prof. Herman Hermsen (Netherlands)
Prof. Ken Nah (Korea)
Prof. Lutz Fügener (Germany)
Prof. Renke He (China)
Prof. Ron Nabarro (Israel)
Prof. Stefan Diez (Germany)
Robin Edman (Sweden)
Simon Ong (Singapore)
Stefan Eckstein (Germany)
Stephan Hürlemann (Switzerland)
Tony Chang (Taiwan)
Vincent Creance (France)
Vivian Wai-kwan Cheng (Hong Kong)
Wolfgang K. Meyer-Hayoz (Switzerland)

The assessment criteria of the jury

•    Degree of innovation
•    Functionality
•    Formal quality
•    Ergonomics
•    Durability
•    Symbolic and emotional content
•    Product periphery
•    Self-explanatory quality
•    Ecological compatibility

» Press release as download

» Further information on the competition