Fashion icon and Red Dot juror Datuk' Prof. Jimmy Choo Yeang Keat OBE

Fashion-Lovers, watch out: Trend icon Jimmy Choo at the Red Dot Gala in Essen!

Design knows no limits. This is also reflected in the think tank of the Red Dot Award: Product Design and its jury, which in this year was enriched by fashion star Datuk' Prof. Jimmy Choo Yeang Keat OBE. The designer, in the international fashion industry mostly known for his outstanding shoes, already fitted Victoria Beckham and others; also in the cult series “Sex and the City” he is the favourite designer of Carrie Bradshaw & Co. As a member of the Red Dot jury, Choo evaluated the best products with expert’s eye and decided, who will receive the quality seal Red Dot in 2013. On 1 July, the day of the Red Dot Gala, Jimmy Choo will be live on stage at the Aalto-Theater in Essen, Germany and hand over the trophies to the proud winners.

Red Dot stands for latest trends, innovative creative ideas as well as aesthetic form creations in the design sector. Today, it is one of the most renowned awards of the whole industry. Designers, studios and companies have the possibility to let their achievements be rewarded in 19 categories, ranging from consumer electronics, IT, cars to light installations and interior design to industry or architecture – and of course: fashion.

With 4,662 entries from 54 countries, 2013 marks a peak year in the history of the Red Dot Award: Product Design. This is why this year’s jury was as big as never before: 37 international experts from 24 countries selected the best product creations. In this regard, criteria such as functionality, degree of innovation or ecological compatibility are some of the aspects that stand in the main focus of the jury’s attention. Every single jury member and his or her special expertise contribute to a professional and fair evaluation of the works. “Red Dot celebrates exceptional design from around the globe and in turn celebrates the achievements of designers who use great skill throughout their work”, comments Jimmy Choo his contribution as a jury member.

All laureates will be officially announced at the Red Dot Gala on 1 July 2013. On this evening, the international design scene will meet at the Aalto-Theater in Essen, where the award ceremony is traditionally celebrated in the presence of more than 1,200 guests from all over the world. Together with Prof. Dr. Peter Zec initiator and CEO of Red Dot, fashion icon Jimmy Choo will honour the winners on stage of the festive opera house.

Facts and dates of the Red Dot Award: Product Design 2013

Red Dot Gala: 1 July 2013, 6 p.m. at the Aalto-Theater in Essen, Germany
Winner’s exhibition “Design on Stage”: 2 – 28 July 2013 at the Red Dot Design Museum, Essen, Germany

More information on

PR Management
Verena Lissek
Design Zentrum Nordrhein Westfalen
Red Dot Design Award
Gelsenkirchener Str. 181
45309 Essen, Germany
Tel. +49 (0)201 30 10 4-50

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