Call for Entries: Red Dot in search of design excellence in advertising, marketing and creative sector
• Starting on 7 April 2014
• 16 categories in total with more than 100 sub-categories
• Red Dot: Junior Award now also open to apprentices
To all those in the creative industry: watch this space! The new round for the Red Dot Award: Communication Design starts on 7 April 2014. With the beginning of the early bird phase, designers, agencies, freelancers and companies are invited to submit their projects to the scrutiny of the international Red Dot jury. From Corporate Design to Print Advertising or Online – the search is on for the most innovative campaigns and graphics works from the world of communication design.
“Inspire the world” – under this motto, the global creative scene is called upon to enter its works in the Red Dot Award, one of the world’s most important design and creative competitions. All those who succeed in convincing the international panel of experts will earn themselves the right to use the quality seal of the design industry, the Red Dot. The award impresses partners, industry experts and customers alike and guarantees global interest.
Internationality and independence
A competition is always only as good as its jury. In addition to jury members who have served on the Red Dot jury before, new experts are constantly added who enrich the decision-making processes with their knowledge. The jury for the Red Dot Award: Communication Design evaluates each piece of work individually during the course of long sittings. The same conditions apply to each participant, as the jury members assess each piece of work live and in situ. From Advertising to Online or Apps – the 16 categories in total give designers a large range of possibilities for submitting their creative projects.
Seal of quality and compass
Prof. Dr. Peter Zec, the founder and CEO of Red Dot, emphasises the importance of effective media relations: “Convincing communication work and the use of the corresponding channels, in print and on the web, is essential. If you want to reach your target group and be successful on the market, you have to attract attention on all levels of marketing. And you can only be successful on the market if the consumers are 100% convinced. Winning a Red Dot is a double bonus in this respect. Firstly, the winners receive the recognition for their creative achievements, as they have succeeded in winning over our international jury of experts and in coming out on top in the global competition. Secondly, they can use the award with the seal of quality in their own presentation in order to market themselves proactively. Red Dot displays excellent communication”.
Furthermore, the Red Dot: Junior Award is once again promoting up-and-coming talents. Students and young professionals have the chance to win the Red Dot: Junior Prize together with prize money of EUR 10,000 and thus to lay the foundations for a successful career. In 2014, this award has been opened up for the first time to apprentices from the design industry, who are invited to take part in the competition with their work.
Red Dot in Berlin
Once again this year, Red Dot will be celebrating in the creative metropolis of Berlin. On 24 October 2014, the competition winners will be honoured as part of the Red Dot Gala in Berlin's magnificent Konzerthaus. Afterwards, the top names in the scene will celebrate until late in the night at Berlin’s hot location “ewerk” as part of the Designers’ Night, which doubles up as the vernissage for the “Design on Stage” winners’ exhibition.
Participants can take advantage of the special rates for early registration during the “early bird” phase till 30 April. Regular registration then runs from 1 May to 2 June. The latecomers phase is the last chance to register for the competition and ends on 27 June 2014.
Dates and deadlines:
Early bird: 7 April – 30 April 2014
Regular: 1 May – 2 June 2014
Latecomers: 3 June – 27 June 2014
Jury session: July 2014
Red Dot Gala & Designers’ Night
24 October 2014 in Berlin
“Design on stage” winners’ exhibition
24 October 2014 in Berlin
Further information available at www.red-dot.de/en/cd
Overview of the awards:
The seal of quality for unusual and sophisticated designs is awarded only to works that the Red Dot jury considers to be of high design quality.
Red Dot: Best of the Best
Year after year, a small number of works stand out from the rest of the high-quality entries in their category. The best works in a category are awarded a Red Dot: Best of the Best for top design quality.
Red Dot: Grand Prix
All recipients of the Red Dot: Best of the Best are also in with a chance of winning the Red Dot: Grand Prix, the highest individual award in the competition.
Red Dot: Junior Prize
There is also a special award within the Red Dot Award: Communication Design for up-and-coming talents. Apprentices, students and young professionals have the chance to win the Red Dot: Junior Prize with prize money of EUR 10,000 for the best student project.
Red Dot: Agency of the Year
It is not possible to enter in a competition for this unique distinction. Instead it is awarded to the agency that displays design performance that is consistently above average.
Red Dot: Client of the Year
This title of honour is awarded to the client that is particularly appreciative of the skills of agencies or its own communication designers that give good ideas an expressive form through their design projects.
Categories in the Red Dot Award: Communication Design 2014:
1. Corporate Design & Identity
Corporate Identity, Corporate Concept, Key Visual, Corporate Film, Corporate Event, Corporate Publishing, Annual Report, Promotional Merchandise, Corporate Signet, Word/Figurative Mark, Corporate Stationery
2. Brand Design & Identity
Brand Identity, Brand Concept, Key Visual, Promotional Merchandise, Brand Signet, Word/Figurative Mark
Integrated Campaign, Print Campaign, Digital Campaign, Out-of-home & Ambient, TV Commercial, Cinema Commercial, Promotion, Advertorial, Direct Mailing, Print Ad, Online Ad, Mobile Ad
4. Packaging Design
Food, Beverage, Health & Beauty, Luxury, Kids, Retail, Sustainable
Art focused Poster, Promotional Poster, Special Format Poster, Event & Exhibition Poster, TV & Cinema Poster, Poster Series
Typeface, Icon System, Pictogram, Type Family
Advertising Illustration, Editorial Illustration, Fashion Illustration, Educational Illustration, Portraits & Caricatures
8. Publishing & Print Media
Book, Calendar, Magazine, Daily Press, Brochure, Catalogue, Diary & Guide, Special Publication, Self-promotional Item, Journal, Stamps & Banknotes
Website, Microsite, Social Media , Digital Innovation, E-Learning, Blog, Web Special, Second Screen Format, News Format, User Generated Content, E-Commerce Design, PR Campaign
Education, Entertainment, Social Networking
11. Interface Design
Virtual Interfaces, Software Interfaces and Usability, Interaction Design
12. Film & Animation
Film, Movie Opener, Film Craft, Cel Animation, Computer Animation, Music Videos, Film Art
13. Sound Design
Film & TV Commercial Sound, Audio Branding, Web & Mobile Sound, Spatial & Event Sound, Product Sound
14. Spatial Communication
Event Design, Public Installation, Fair Stand, Exhibition Design, Shop, Interior & Concept Design, Temporary Store, Orientation System, Information Design, Facade Design
15. Game Design
Transmedia, Serious Games, Technology Transfer, Gamification, Storytelling, Character Design & Digital Art, Artificial Intelligence, Engine, Sound Design, Social Game, Advergame, Browser Game, Animation, Game based on a Film, Ads for Games
16. Social Responsibility