Red Dot juror and gaming expert Daniel Budiman


Interdisciplinary possibilities of a creative genre: Renowned speakers for Game Design Conference of the Red Dot Award confirmed

The gaming industry has advanced to become the most prestigious entertainment disciplines. Contemporary 3D applications, photo-realistic surroundings and new developments such as the Oculus Rift glasses are unthinkable without the innovative energy of game makers. Communication and advertising professionals are increasingly becoming aware of the potential of video games, but the pixel world is virgin territory for many, even technically well-versed designers, PR consultants and marketing managers. On 23 October 2014, “Define Game Design”, a conference with high-profile industry specialists, will set out to shed light on the state of play and will present technical and economic opportunities.

The conference, which for the second time takes place in Berlin’s Café Moskau following the great success of 2013, is intended to act as a broker between the worlds of games and communications. Professor Dr. Peter Zec, initiator and CEO of Red Dot, will open the event. The moderator is Daniel Budiman, co-founder of Rocket Beans Entertainment GmbH, who will begin the event with an introduction to the subject. “There is never a lack of innovations in the games industry and, at the moment, I believe this to be the most innovative market with the greatest potential for trans-media re-use. We need a change in attitude by the classical categories and by society in general. They need to recognise game design as an independent and all-encompassing discipline and to finally acknowledge it adequately,” says Budiman about the current demands of the industry. Delegates can look forward to 11 fascinating presentations by international experts that will provide interesting insights and outline the new paths taken by this wide-ranging discipline.

International speakers

Eric Zimerman, Art professor at the NYU Game Center, will in “The Ludic Century“ explore the unique nature and the demands made of Game Design as a form of cultural heritage in the 21st century. Zimmermann is the author of “Rules of Play: Game Design Fundamentals”, one of the industry’s standard references and also the contentual basis of the conference. In “Rules of magic – a system-based definition of Game Design”, Professor Dr Linda Breitlauch, professor for Intermedia Game Design at Trier University of Applied Sciences, will analyse the importance of rules in achieving a predictable re-play value for users. With “Adventures on Foot: The World Through Ingress” Anne Beuttenmüller, Product Marketing Europe at NianticLabs (Google), will give an understanding of the mobile app “Ingress”, that turns the entire world into a global and interactive game.

Further presentations bending the bow to the communications industry are “Key Trends in Games; How Consumers Are Changing the Digital Media Landscape” (Peter Warman, Newzoo BV) and “Game$ for brands” (Ben Ringwald, SYZYGY). The conference concludes with an open forum discussion on the definition of game design.

“Define Game Design” is the first of several events that are part of the Red Dot Award: Communication Design 2014 in Berlin. In the German capital and design metropolis Red Dot has found the perfect location to bring together designers, creative and businesses from around the world in the name of innovative progress.

Red Dot in Berlin 2014

On 24 October, the Red Dot Award: Communication Design 2014 reaches the high point of its celebrations: during the Red Dot Gala, competition winners will receive their coveted trophies on the stage of the Konzerthaus Berlin. Following the award ceremony, attended by 1,400 international guests, everyone who is anyone in the world of design will party the night away at the Berlin E-Werk during the legendary Designers’ Night. From 26 October onwards, the Museum für Kommunikation Berlin will also exhibit all the projects that won the Red Dot Best of the Best or the Red Dot: Grand Prix in the “Best Communication Design – Winners Selection 2014”. The exhibition runs until 18 January 2015.

Press accreditation & download

Accreditations for “Define Game Design” will be accepted from today under press(at) The full conference programme can be downloaded here.

The conference is part of the project REDI and co-financed by the European Commission Enterprise and Industry Directorate-General.

Dates and Facts:

“Define Game Design”:
23 October 2014
Café Moskau Berlin
9.30 – 5.00 pm
Fees: Regular 70,00 Euro / Students 35,00 Euro

Speakers “Define Game Design”

•    Eric Zimmerman (NYU Game Center)   
•    Peter Warman (Newzoo)
•    Anne Beuttenmüller (Niantic Labs / Google)   
•    Prof. Dr. Linda Breitlauch (Trier University of Applied Sciences)
•    Benjamin Anders (Deck13 Interactive)   
•    Al Yang (Bigpoint)
•    Jan Müller-Michaelis (Daedalic Entertainment)   
•    Franz Röppischer, Lorenz Langgartner (Serviceplan)
•    Ben Ringwald (SYZYGY)   
•    Stephan Wirth, Daniel Denne, Matthias Guntrum (gentlymad UG)

PR management:
Verena Lissek
Red Dot Design Award
Design Zentrum Nordrhein Westfalen
Gelsenkirchener Str. 181
45309 Essen
Tel. +49 (0)201 30 10 4-35

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