Red Dot: Design Team of the Year

Title of honour for outstanding design performance – Phoenix Design is Red Dot: Design Team of the Year 2018

This year’s title of honour “Red Dot: Design Team of the Year” goes to Phoenix Design with its teams in Stuttgart, Munich and Shanghai. Founded in 1987 by Andreas Haug and Tom Schönherr, the interdisciplinary team with its international gearing has been especially convincing with its consistently innovative, top-notch design achievements.

Red Dot Design Award

Scoring double points: successful with innovative products and convincing communication design

Strong brands are built on innovative products. The winners of the Red Dot Award: Product Design 2018 regularly prove this. But in order to expand the economic success in the long term, they additionally invest in communication that appeals to customers and builds a long-term relationship. The results of the Red Dot Award: Communication Design regularly demonstrate how to design excellent communication. Among the laureates are renowned national and international companies, such as Audi, 3M and IKEA.

Red Dot Award: Communication Design

“Made in Germany” – award-winning communication design

Design “made in Germany” is well-known for its high quality as well as for setting new standards in formgiving on the international stage. German design does not only stand for premium engineers’ work and quality products, but also for excellent communication design.

Red Dot Award: Product Design

The use of innovative, sustainable materials in the Red Dot Award: Product Design 2018

Sustainability plays an increasingly important role in product development. More and more designers opt for recycled materials to save resources and energy. In this year’s Red Dot Award: Product Design, the companies proved that repurposed materials can be used to manufacture excellent products which are modern, visually appealing and intelligently designed.

Red Dot Award: Communication Design

Scandi style: award-winning communication design from the north

The Scandinavian export hits H&M, Ikea, Nokia, the Finnish sauna and Norwegian sweaters are well-known all over the world. Scandinavian design is functional, exceptional and intelligent. Scandinavian designers regularly prove that in the Red Dot Award: Communication Design. In 2017, they stood out again with design quality and creativity.

Red Dot Award: Product Design

“Unique strengths and real quality”: three cars awarded with the Red Dot: Best of the Best

During the assessment of the category “cars and motorcycles”, the jury members of the Red Dot Award: Product Design drove the submitted vehicles on the runway of the airport in Mülheim, Germany. Afterwards, the jury members were able to make a profound decision about their design quality. This year, three of the vehicles received the Red Dot: Best of the Best, the competition’s top award: the “Stinger” from Kia, the “720S” from McLaren and the “Ferrari Portofino”.


Robert G. Allan on the challenge of ship-handling tug design

Sunday, 26 June 2005

Marine aesthetics – defined mobility For most trading nations, the sea is the most important route of transport for exchange of goods. More than 90 per cent of the total world trade is handled via sea routes. To enable bulky transport ships to manoeuvre in coastal waters and ports, harbour tugs are of great importance to tow the ships on the spot. The Z-Tech is a new category of harbour tugs designed by world-renowned Canadian naval architect, Mr. Robert Allan.


The BMW Group’s Design Team on design and aesthetics of a motorcycle

Sunday, 26 June 2005

Tight shapes for the road. The visual language of a motorcycle was subject to numerous evolutionary developments throughout its history. It was always attempted to combine new technologies with the personal message of the brand. As such, each innovative redesign of the BMW boxer motors was spectacular in its own way.


The Linde Design Team on design and ergonomics

Saturday, 25 June 2005

On ergon and nomos. The term ergonomics is a hybrid word, derived from the Greek “ergon” (work) and “nomos” (law or rule). Today, ergonomics is an internationally valid maxim in design, and the T20 / T24 SP stand-on electric pallet truck designed by the Linde design team is just another example of how sophisticated design can effectively improve the working environment.


The Product Design at Festo

Saturday, 25 June 2005

Emotion – language of forms for machines A uniform and aesthetic language of forms plays an increasingly important role in the field of mechanical engineering. Not an easy task in the face of the plurality of uses. The Festo company combines innovative technologies with a distinct use of forms, for example the new handling module, designed by Karoline Schmidt.