Symposium "Senior-oriented Design" at the red dot design museum

On May 28, 2004, the symposium titled "Senior-oriented design and marketing in North Rhine Westphalia" will take place at the red dot design museum. Within the framework of the state initiative "Seniorenwirtschaft NRW", this symposium is organized in cooperation with the Ministry for Health, Social Issues, Women and Family of North Rhine Westphalia, the association of the international chamber of commerce in NRW, the "Handwerkstag" of NRW and the Design Zentrum Nordrhein Westfalen.


Promising Market Segment

Design and marketing for the seniors target group are promising and prospective market segments of the near future. This is what age-group relevant surveys of the western societies and the specific needs of people above the age of 55 promise. They include senior-friendly wireless phones, higher expectations with respect to travel and hotels and taxis for seniors, to name but a few.


Workshops and Lectures

Medium-sized companies have the opportunity to obtain direct, comprehensive information about the possible fields of activity for this target group in workshops and podium discussions at the symposium. Three focal themes stand in the foreground: architecture and interior design, packaging design and traffic and mobility.


Register Now

You can register now with Ms. Sonja Kunders, Design Zentrum Nordhrein Westfalen, phone: +49 201-30 10 4-38 or via email: event(at) The participation fee is 90 €.


Minister Birgit Fischer Opens the Symposium

Minister Birgit Fischer will open the symposium with a position speech about the seniors industry. Professor Dr. Peter Zec, President of the Design Zentrum NRW, will be speaking about universal design.

After the symposium, participants have the opportunity of taking a guided tour through the red dot design museum and Zeche Zollverein.


Symposium "Seniorenorientiertes Design und Marketing in NRW"

May 28, 2004

10 a.m. – 5 p.m.

at the red dot design museum

Gelsenkirchener Straße 181

D-45309 Essen

Participation fee 90 €


Registration and information:

Sonja Kunders

Design Zentrum Nordrhein Westfalen

T: +49 201-30 10 4-38