TONI GARD Chief Designer Toni Lirsch...
...and BMW designer Nicoline Mühlmeier with the BMW Individual 3series cabrio

BMW Individual Cabrio 3 Series by Toni Lirsch

The fashion designer Toni Lirsch from TONI GARD developed the new model of the BMW Individual 3 series cabrio. The exterior color is oriented towards the corporate color of TONI GARD.


Various BMW models of the BMW Individual series have been equipped with unique products and distinctive hand-made elements for more than 10 years. Now, following Karl Lagerfeld and David Hockney, Toni Lirsch is leaving his personal touch on a model in the automobile series. "Casual elegance, noble and timeless" – that's how Toni Lirsch describes the style of the company TONI GARD, which he founded in 1965. The Individual 3 series cabrio has an outstanding and exclusive look due to the sterling gray metallic exterior color and the full leather package in nappa leather. The exterior color is oriented towards the corporate color of TONI GARD, which is slate metallic. Among the high-value details, the leather seats have a light quilted seam, and the dashboard and trim are leather. In addition, an option package made of silk canvas – an innovative nylon textile with a brown tone – was specially designed for the car.

Depending on the series, clients can select from individual matching designs for the BMW Individual. Your automobile thus becomes a unique, personally designed specimen. You can find the color range and equipment for the models at