Study hiMac mini, Isamu Sanada
Study hiPod, Isamu Sanada
Study Speaker, Isamu Sanada


Designers Love Apple

The preference that designers have for Apple computers is a known fact. In return, the high design quality of Apple products is renowned, and the cult status of Apple can be traced back, not least, to that fact. This Apple quality was honored in 2002 with the red dot Design Team of the Year award (more here…). During the past several years an increasing number of young designers worldwide have been developing ideas and designs for Apple without ever receiving a commission for them.


The iPod has led to a flood of new developments that are presented online on various collective or individual sites – backed by the hope that Apple might notice the appropriate designers. Naturally, the level of the designs varies greatly. One of the designers, who positively stands out with his work, is the Japanese designer Isamu Sanada. His studies of fictitious Apple products have been published online for several years.

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