Mints stacking chair; designer: Monica Graffeo; manufacturer: Seven Salotti SPA
Nuab Chair; designer and manufacturer: Definitive1 Ltd
Zashi lamp; designer and manufacturer: Aureliano Toso


100% Design in London

This year’s 100% Design will be the tenth edition of the London-based international contemporary design exhibition. From small beginnings the show is now recognised as the UK’s leading design show and a must-see event on the international design calendar. 


Attracting over 450 exhibitors and 35,000 visitors, its aims are to exhibit a collection of the very best in contemporary interior design from around the world and to support upcoming design talent - which it has done since its inception – by providing bursaries and assistance to hundreds of new designers.

100% Design will once again provide its unique mix of small and large companies, established and new designers, UK based and international exhibitors.  Over 450 companies will be exhibiting and many plan to launch new products at the event, emphasising the important role the show plays within both the UK and international industry. 

To celebrate the tenth edition of 100% Design, a number of established international designers, who have been closely involved with the show over the last ten years, will present their vision of the future of contemporary design. This centrepiece feature will be unveiled at the show on Thursday 23 September.

100% Guaranteed, the highly popular programme of offsite events organised to coincide with 100% Design, will see over fifty design related events - exhibitions in showrooms, studios,  art spaces and retail outlets - across the capital. 

For more details on 100% Design please visit the website:

100% Design will be held at Earls Court 2, London from Thursday 23 to Sunday 26 September 2004:

Thursday 23 September 2004   10.00 – 21.00

Friday 24 September 2004  10.00 – 19.00

Saturday 25 September 2004   10.00 – 18.00

Sunday 26 September 2004   10.00 – 18.00 (public day)

Admission is free to trade and professional visitors who pre-register online at: before 16 September 2004. Tickets on the door will be charged at £15 each.

100% Design is open to the public on Sunday 26 September (10.00 – 18.00)

The telephone hotline for public day tickets, priced at £12 each, is: +44 (0) 870 420 4919

Tickets on the door will be charged at £15 each.