The Product Design competition has existed since 1955. Its award, the Red Dot, is an internationally recognised quality seal. The best products receive the Red Dot: Best of the Best award.

» Red Dot Award: Product Design

The competition for Design Concepts and prototypes is held annually in Singapore. The highest award for the best of all concepts is the Red Dot: Luminary which includes prize money of SGD 5,000.

» Red Dot Award: Design Concept

The Red Dot Award: Communication Design is geared to agencies, designers and companies from around the world. The best piece of work in a category receives the top award “Red Dot: Grand Prix”.

» Red Dot Award: Communication Design


News

Friday, 16 March 2018

Best Practice in advertising: when an art director hovers

Every year, only a few projects stand out in particular in the Red Dot Award: Communication Design. The jury awards them with the highest single distinction in the competition, the Red Dot: Grand Prix. In 2017, this prize was granted only five times, among others to Achtung! and Studio Kraftwerk from Amsterdam for the advertising campaign “Hovering Art Director”. More


Wednesday, 14 March 2018

The Red Dot: Luminary – inspiration for other designers

In the Red Dot Award: Design Concept, the “Red Dot: Luminary” stands out from all the other distinctions and is the highest achievement in the competition. It goes to the concept among the Red Dot: Best of the Best winners that has the potential to inspire other designers. Considering the awarded concepts and prototypes of past years, it becomes clear that each of them is unique and forward-looking. More


Monday, 12 March 2018

Formidable: communication design from France

French designers regularly prove their excellent design quality in the Red Dot Award: Communication Design. In 2017, for example, the agency W&CIE convinced with two thoughtful and unusual approaches and Sylvain Borgarino with a commercial for Sisley Paris. The French agency BETC showed courage and creativity when they exchanged the famous crocodile logo of Lacoste. More


Tuesday, 6 March 2018

Film and animation: designing moving images

In the era of Big Data, an increasing presence of advertising can be reported among others. Not only in the analogue world there is a competition to win the clients‘ favour but also in the digital world, using different channels. In order to attract attention and stage content skilfully in this highly competitive advertising market, creative minds come up with original ideas again and again. More


Monday, 5 March 2018

Red Dot Award: Communication Design 2018 – competition starts with “Early Bird” submission phase

The early bird catches the worm. The Red Dot Award: Communication Design 2018 has started with its first submission period. As of now, agencies, designers and companies can enter their design and creative projects in the internationally organised design competition. Until 10 April, they will benefit from the reduced registration fees of the “Early Bird” phase. More


Tuesday, 27 February 2018

Retail Design: creating award-winning spatial experience

Retail design is a substantial element of a brand’s appearance since companies come that close to their customers at hardly any other place. At the point of sale, they can tell their story and stage the brand promise in a space-consuming way. More


Monday, 26 February 2018

„Form follows fabrication“: Sebastian Conran assesses products

“Outstanding design is the legacy of intense, imaginative thought, vision and experience combined with skill and craftsmanship; it is also the ability to anticipate tomorrow’s challenges, today.” With this definition in mind, Sebastian Conran will put the submissions of the Red Dot Award: Product Design 2018 to the test at the end of February and at the beginning of March. More


Friday, 23 February 2018

Creative exchange: communication design exhibition opened in front of a full audience

At the Red Dot Design Museum in Essen, Germany, the evening of 22 February 2018 was under the motto of creative exchange. In front of a full audience, the opening of the new exhibition of Red Dot awarded communication design took place. “Creative Exchange: World’s Best Communication Design and Highlights from NRW” presents a selection of the latest top-achievements of the international creative industry until 3 June. More


Tuesday, 20 February 2018

The airport in Mülheim becomes a race track: jury members test vehicles

The registration phase of the Red Dot Award: Product Design 2018 is completed and the jury is waiting in suspense for the assessment of the products. The jurors Lutz Fügener, Ken Okuyama and Martin Darbyshire especially look forward to the judging process in the category “Cars and motorcycles” as they will not only observe the submissions, but also test them. More


Wednesday, 14 February 2018

About leadership, design and work culture: interview with Polish Red Dot winners Piotr Wiśniewski and Paweł Frej of Agencja Reklamowa Opus B

At the recent Red Dot Award: Design Concept, the Polish agency Agencja Reklamowa Opus B was awarded two Red Dots and one Honourable Mention for three of their concepts. The designers Piotr Wiśniewski and Paweł Frej from Agencja Reklamowa Opus B talked with Red Dot about leadership, design and work culture. More